Children'S Clothing Industry So Hot "100 Billion Cake" How To Seize?

According to the latest data, the size of children's wear market exceeded 140 billion yuan last year, and has become the largest retailer's current sales category.

After 80 and 90's young parents' pursuit of high quality children's products, and the improvement of their consumption ability, the consumer goods industry will be in a faster growth trend.

Therefore, the world is big and small.

This "100 billion cake" in the Chinese market is in hot pursuit.

Bonpoint, Armani Junior, Keno and other international well-known brand children's clothing in the mainland high-end business district counters.

The price of these children's clothing is generally more than 1000 yuan, and the design sense is very rich, but after all, it is a high-end product. At the same time, it does not exclude the localization of the design style and the maximum of twenty percent of the cake.

Many people in the industry believe that children's clothing is the last piece of cake in the clothing industry.

At the fifteenth CBME China baby pregnancy exhibition, the children's wear brand showed a blowout growth, and the replacement speed was amazing.

Many of them are newly born brands in China, but most of the mature brands are concentrated in Guangdong, Zhejiang, Fujian and other market clusters. Among them, Guangdong Shantou is gradually pformed from mature foreign trade garment processing to creating a typical brand of independent children's clothing.

After decades of development and accumulation, a mature industrial chain of children's clothing design, processing, production and logistics has been formed. So far, there have been a number of mature market brands such as Beckham and Rabbi, and children's clothing enterprises with great potential for development.

In the face of this recognized "big cake", how to seize it?

First of all, market positioning must be accurate.

Cake is big, but it can not be eaten.

The age, low, medium and high grade, style and location of the baby are chosen.

The style and style of children's wear are fast changing.

Accessories and labor costs continue to rise, but children's clothing is children's skin care products, product quality is the basic requirement, so the design and price positioning is the most critical.

Secondly, brand culture should be unique.

Nowadays, in the era of brand consumption, how can children's brand in shopping malls and advertisements be able to stand out? Children's clothing brand is right, but cultural brands should be made. For example, "the important occasion is worn by Wang Xiao He" is the traditional Chinese culture; "the first brand of children's clothing in the world is passed by inspirational growth positive energy".

Finally, marketing policy is crucial.

The big cake of children's clothing industry is not only from the competition of manufacturers, but also many businesses have joined.

As a result, the preferential and mutually beneficial joining policy is conducive to the strong strength of children's clothing brand, and jointly create brand awareness of children's clothing, seize the market and expand the pattern.