Women's Clothing Stores Must Have Skills In Choosing Location.

The main factor that should be considered when choosing a site for clothing is traffic.

But for clothing franchised stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

The location mentality of general stores is "fees".

No settlement. "

They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption.

It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Densely populated, consumers are large, and consumption is large.

Many franchisees will compete in such a business district.

However, this may not bring maximum benefit.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image.

To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of their surroundings.

Noisy places like restaurants, machinery repair shops, etc.

Excessive concentration of anything will result in saturation.

It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance.

Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money.

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Each region has its own different commercial network layout.

Which district develops service industry and which area develops IT industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

It is obviously undesirable to do business in a single way, and it will backfire.

Just enough to borrow the potential of the opponent can often play a positive role in promoting sales.

If you have McDonald's, you will find KFC. The same is true.

These common advertising props have a significant role to play in the sales of franchised stores. The proper use of these props can play a 42 role.

Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store.

Therefore, when choosing the address, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.