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Summer Fashion Display Helps You.

2015/8/1 23:31:00 17

Summer ClothingDisplayBusiness Strategy

Because of its special climate in summer, the products are relatively simple.

At this time, the display of goods should make use of accessories as much as possible to enrich the windows so as to increase attractiveness.

Because the summer is more sultry, the quantity of goods should also be controlled. The number of display on the same shelf should be less than that in spring and winter. The distance between hanging and stacking can also be relatively large, so as not to appear crowded and avoid making customers feel irritable.

Trousers should be slant to avoid monotony.

Summer

theme

Generally, they will focus on cool or passionate sports.

Summer

display

The small props of clothing should have the feeling of summer.

Choice is related to waves, beaches and so on. For example, starfish and crystal can be props. There are also elements extracted from Hawaii style and sea movement.

Other cool elements such as fans, crystal ice and so on are also being used by more and more brands.

In terms of props, green plants are the most practical. They can also use a seaside background posters to enhance their sense of season.

It is easy to appear restless in summer, so people often use the blue and white colors which can show the refreshing feeling, and the cool colors are the main colors. But summer is also a good season for sports.

saturation

High and colorful colors have become the first choice for summer, especially for some sports and surfing brands.

Many brand clothing will have a dominant color in design, and even a large number of clothing styles will be launched in a single color series.

Therefore, summer clothing display can not deliberately choose cold colors.

Then we should have a uniform display according to the color of the clothing, and we can divide the area, so that we can arrange the lively colors in order to minimize the irritable feeling that color brings to people.

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1. Thematic display is a display method for clothing display.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

2, the overall display will show the whole product to customers, for example, the entire dress as a whole, with human model type from head to foot to complete the display.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

3, orderly display according to the size of the shelf, determine the value of the commodity length, width and height, arrange the goods neatly, highlight the sense of quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

4, random display is the method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle reticulate frames, and also have prompts for special sales.

5, the panel display is actually a change of neat display, and it is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in order, and the bottom of the carton with merchandise is cut into a tray, then left behind, and then stacked up in a tray, thus speeding up the speed of clothing display and prompting customers to buy in bulk.

6, location display refers to the fact that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7, associated display refers to the display of different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.


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