Michael Kors: To Be The Leader Of Men's Wear

Michael Kors, the us light luxury brand, naturally saw the trend of "men's clothes revival". They began planning to develop men's clothing in 2103, and even said they wanted to be the leader of men's clothing. "Mike" Michael Kors gives people the impression that they are always young and ambitious. Recently, the New York based company announced that the veteran Marcel Ostwald from Germany's luxury brand Hugo Boss was selected as the new men's wear. Creative director One post.

In fact, MK began brewing men's clothing as early as 2013. In order to maintain growth momentum, the brand began to tilt towards the embryonic stage of men's clothing business and opened up a whole layer of space in the SoHo flagship store in New York for men's clothing sales, including custom tailored suits, shirts, ties, sportswear and accessories. "For all the major luxury brands, men's clothing is an important element to improve the customer's lifestyle experience. Retail is the main component of our overall growth strategy, so we integrate the growth of men's clothing business. strategy It's very important. " MK chairman and chief executive officer John D. Idol has explained this to men's wear. At this point, the president of the brand men's clothing department and the two core personnel of the creative director are "fully equipped". Founder Michael Kors thinks Marcel Ostwald has his talent and experience, and also has the understanding of brand building, which helps MK open the men's market.

MK has launched the men's wear series since 2002. As of July last year, brand men's clothing has a total of about 450 stores in 35 countries. The men's wear autumn winter series released in January this year is just like a casual breeze. Michael Kors As I have stated, "I want MK to be the clothes that men can wear when they get out of the closet when they get up early." The brand has also been determined to take part in this summer's first New York men's wear Week held by the American Fashion Designers Association (CFDA).

Dolce & Gabbana has launched the men's Alta Sartoria since last year, and customers can only place orders in Milan flagship store if they want to buy it. But from this autumn, stores in Fifth Avenue in New York will also open doors to consumers with customized needs. Domenico Dolce, one of the brand double designers, explains: "we are trying to adopt this series of men who are close to men's high consumption. They attach great importance to individualization. Probably from the Middle East, Russia, China, or Switzerland, Singapore and the United States, but no one wants to dress like others. "