Era Forced Innovation And Pformation Of Guiyang Convention And Exhibition Industry

Standing in the era of Internet plus, the traditional exhibition industry how to arm itself with the Internet thinking and achieve cross-border innovation has become a new proposition for the industry.

"This Expo will boldly implant new thinking and strive to build an intelligent exhibition, which can be regarded as an important turning point in the cross border innovation, pformation and upgrading of Guiyang's exhibition industry."

Wang Xiaoyong, the State Ministry of industry and information technology service agency, said in an interview with reporters.

"The era of big data is forcing Guiyang's Convention and exhibition industry to innovate and pform.

Faced with challenges, we introduced the advanced exhibition information service system in China and realized the "three upgrading" by means of big data.

Wu Hongchun turned on the computer and showed up to the reporters the "new weapons" used by the fair.

According to the introduction, the Expo first introduced the special cloud computing application service system for exhibition, to achieve online registration of exhibitors and visitors, to ensure the comprehensive collection of information from exhibitors and professional audiences.

The audience database, to realize the analysis of the data in the exhibition and after the exhibition, form the analysis report, and provide the data support for the next fair.

Secondly, develop mobile phone APP software and WeChat registration, iBeacon

Navigation and other innovative means to achieve the audience's self-help, and enhance the timely interaction between spectators and exhibitors.

Third, in the implementation of the online registration of exhibitors, it will provide exhibitors with value-added services such as booth audience statistics, product information collection, potential business management and so on.

This "three upgrading" has laid the foundation for creating the "never-ending number fair".

Guiyang Convention and exhibition industry marked by this Expo

The pformation and upgrading have brought convenience and benefits to the public audience.

"The mobile phone sweeps the two-dimensional code, fills in the personal information, registers the exhibition to be successful, does not need to travel back and forth, does not need to line up to buy the ticket, is really very convenient.

It is still the first time to see such an exhibition in Guiyang. "

Yang Li, who works in Guizhou satellite TV, said happily.

Exhibitors praised the exhibition industry's cross-border innovation, pformation and upgrading in Guiyang.

In hall 1, the reporter and Zheng Yaoting, who worked in Foxconn, chatted and talked about the feelings of exhibitors and exhibitions. He said: "Guiyang has given strong support to exhibitors. In the process of exhibition, the relevant departments and units provide first-class services. It is really good.

In particular, this time Expo has applied the Internet and big data new technologies, and actively explored the integration and mutual promotion of the entity exhibition and the virtual exhibition line, and gathered the massive appearance of the inside field. The public continued to pay attention to the exhibition, which made the exhibitors feel very valuable and will deeply affect the future trend of the exhibition industry in Guiyang.