Textile Industry Diversify, Develop New Market, Pay More Attention To Product Quality.

China

The relevant person in charge of the import and Export Chamber of Commerce said that the 117th Canton Fair from the paction market, the Asian and African markets decreased by 9.7% and 5.38% respectively, of which the decline in the Asian market was mainly affected by a sharp decline of 24.38% in Japan.

From the brand exhibition area, the brand exhibition area growth of 2.69%, an increase of 10% over the previous year, indicating that overseas buyers pay more attention to product quality than before, and the brand goods with high quality and high price have been focused by buyers.

Promoting independent brand products to emerging markets

"Our company has set up a design and R & D team and invested millions of R & D funds every year to organize overseas exhibitions.

In addition, according to the needs of the major customers such as WAL-MART, the United States improves the color, pattern, design and other aspects of products, keeping pace with the new trend of the Americas market.

Wu manager of Qingdao greate textile import and Export Co., Ltd.

Anhui Province

Zhang Wah, deputy general manager of Limited by Share Ltd, said, "when choosing suppliers, buyers will not choose to cooperate with you simply because of your low price.

When enterprises enter new markets, they must establish their own brands while guaranteeing low prices.

According to his introduction, in view of the African and South American markets, the company has launched the "KingStar" brand luggage and brand promotion through the Canton Fair. The brand is now sold in major department stores in South America, and the export volume of its own brand accounts for about 30% of the total sales of the company.

"We are aware of the importance of independent brands to the long-term development of enterprises, especially in the face of good opportunities for developing new markets. We also take the opportunity to speed up the development of our own brands."

Zhang Xing said.

Market demand is different and export products are different.

The relevant responsible persons said that when developing new markets, exporters should learn from the experience of traditional markets on the one hand and recognize their uniqueness on the other.

It is understood that Ningxia Saint snow International Enterprise Group Co., Ltd. started in 2014 to develop new markets along the Silk Road Economic Belt, and formulate different strategies for different markets.

For example, in the construction of factories in Burma as a production base for non consumer markets, and exported to Japan and the EU market, the efficiency of this reduction is obvious. In the light of the Central Asian region, we create our own brand and employ locals to set up shop; in view of the South African market, we specially introduced the matching products of knitted cashmere sweater, clothing, scarves and accessories.

Ceng Weihe, general manager of the company, said: "different markets have different characteristics and systems. Before entering the market, they should do a good job of market research and planning.

We will participate in the Canton Fair and promote thematic promotion in various countries, deepen exchanges and fully understand the market. "

In addition, the company is also joining the economic and trade cooperation industrial park with the help of the government, industry associations and enterprise alliance.

Jiangsu Hai Qi the Great Wall Limited by Share Ltd has also set up production bases in Burma, Bangladesh and Kampuchea, pporting equipment and accessories to these countries for re processing, pferring domestic excess capacity to emerging markets, and exporting machinery and equipment to emerging market countries.

In addition, the company is also looking forward to opening up emerging markets through basic investment through the construction of "one belt and one road".

At present,

Limited by Share Ltd of Hai Qi the Great Wall has begun bidding for the subway project, undertaking construction projects and carrying out technical monitoring and supporting facilities.

Wang Yuanjian, chairman of the company, said that enterprises should diversify their emerging markets and adopt different production and marketing strategies for different markets.