Lay Stress On Cultural Concept And Brand Image Planning

Practice has proved that people appreciate the commercial display in a very short time.

Pedestrians and pedestrians rarely observe Street advertisements or store decorations.

In the store, the customers' eyes often sweep across the dazzling commodities.

All these put forward a sharp question to the commercial exhibition designer, that is, how to convey the maximum information of the goods in the shortest time.

As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern commercial display design.

Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past experience and rationality.

This instantaneous reflection is the emotional response caused by the aesthetic object to stimulate the theme, and then produces the subject object interaction. It enables the subject to enrich the object image in the process of imagination and leave a vivid feeling and strong impression of the object in his mind.

For example, advertising design should enable viewers to get the main information of goods in an instant aesthetic experience.

The design of TV advertising Golden Chicken shoe polish is a more successful example: the comedy event Chaplin wore his famous leather shoes to the audience, and then a cock came to polish shoes.

This novel and compact design, combined with ingenious borrowing of images, enables people to quickly understand the content expressed in laughter.

It can be seen that modern commercial display design should have the characteristics of easy to read, easy to remember and moving, so as to maximize the essential function of attracting, communicating and communicating.

Lavik and Steiner once put forward a pattern for TV advertisements, pointing out that people should pay attention to products.

The whole process: attention - knowing - Association - preference - believe - buy.

When it comes to trademark design, Rudolf Arnheim once said with emotion: "successful business is always connected with clear, easy to understand, simple and bright shape.

Modern people's high speed and disordered life style requires that they recognize the meaning they represent in an instant.

The pursuit and creation of perception and aesthetic effect in modern commercial display design, not only for aesthetic requirements, but also to save manpower, material resources, financial resources and time, so as to adapt to modern people's pace of life, behavior and aesthetic taste, so that owners can achieve the best promotional purposes with the least reasonable expenses.

To sum up, the research and application of the intuitive aesthetic effect of commercial exhibition design will open wider prospects for the development of modern commercial exhibition design.

Commercial display is mainly for people.

Auditory perception is closely related to the environment of human activities.

At the same time, it also constitutes an important aspect of the urban human landscape, so we must fully stress its environmental concept.

Commercial display design exists in the large system of human environment. Therefore, in the specific design, we must proceed from the overall space to carry out the comprehensive design.

It should be considered comprehensively according to the characteristics of the environment, architecture, road width and climate season. This is particularly important in store display, neon sign, poster advertisement and electronic display advertisement design.

Starting from the requirements of the overall urban planning and the beauty of the environment, it is necessary to put forward unified requirements and plans for its design. After a systematic planning and design, a splendid street scene can be formed.

Otherwise, there will be a chaotic feeling.

If we want to attract and attract customers to the maximum extent, we must give full play to the designer's creativity and imagination, and create a new aesthetic image.

At the same time, commercial exhibition design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate, not exaggerated and bravado. This is also a key issue in modern commercial display design.

Otherwise, it will not only lose credibility, violate professional ethics, but also cause consumers' psychological distrust and hatred.

Five of the eight advertisements of the US industry and commerce are related to authenticity, that is, facts, no temptation, price, no exaggeration and honest recommendation.

At the same time, emphasizing the authenticity of commercial exhibition design does not mean negating the richness of expression.

On the contrary, in order to arouse people's emotion and arouse the desire to purchase, we must attach importance to the uniqueness, richness and novelty of the expression.