Clothing Marketing: Analysis Of Competition

If the store is a poorly chosen and frequently purchased daily necessities, there are too many competitors in the same area in the vicious competition and competing for business volume, which will inevitably affect the economic efficiency of the store. Unless the new store has a special business style, capability or unusual source of goods, it will be difficult to succeed.

Therefore, there is a common saying in shopping malls: peers are like enemies.

But in some environments, this is not quite the case.

Some industries, which are concentrated together by their peers, will form a characteristic commercial street, such as "women Street" and "Electrical City" in Guangzhou. Because competition is concentrated on hands, adjacent to each other, a wide variety of commodities will help customers to compare widely, select, attract more distant visitors, and promote business. This is a complementary and joint relationship in the variety of business, which is convenient for customers to purchase and promote their respective businesses.

It is suitable to set up stores; if there is no complementary relationship between the two commodities, there will be a negative impact.

Therefore,

When choosing a place of operation, you should have a detailed understanding of the number of similar shops near the site.

How? Will it increase competition, divide profits or benefit each other?

The long-term planning of the city will have a significant impact on the operation of franchised stores.

Some sites may be the best choice of stores in the near future, but they may not be suitable for setting up shops with new changes in urban renewal and development. On the contrary, some sites may not be ideal in the near future, but they may have a bright future from the perspective of planning.

In addition, there are lots of empty buildings near some places, which will make people feel that the scene is fading. They are reluctant to set foot in some places. Some places are rumored to be in a bad state of law and order. Whether they are true or not, they will prevent customers from coming, and the environment such as bad smell, noise, dusty, bad appearance and bad walkway will reduce the value of the shop.

Once the site is selected, it will not be easy to migrate. The pfer must pay a heavy price. The franchisee also wants to do it for a longer time, and is unwilling to shoot a gun for another place. This requires that the site should start from a long-term and developmental perspective.

Therefore, a detailed understanding of the district's streets, public security, health, pportation, municipal, greening, public facilities, housing and other construction and reconstruction projects should be made in detail, so that the selected store sites are in line with the characteristics of the recent environment and the long-term development plan, in order to avoid the loss.