Kurnik Got IDG Injection Of Internet Women's Shoes Market Potential

　　 Comar Nick faces 50 million stock pains to get IDG investment?

March 26th, reporters learned that Internet women's shoes KOMANIC has recently won the IDG capital A round of investment company, and the exact amount of financing has not yet been exposed.

But the good news is that the outside world does not know, Comar Nick from April 2014 to September in the stock pressure lingering, this last October out of the predicament of the company, why can be favored by IDG capital?

Comar Nick was founded in 2010 by 85 later. Women's Shoes R & D, production and sales. At present, the total number of companies is close to 200, with an average age of less than 25 years. According to the official introduction, in the past four years, Comar Nick's performance has increased by more than 200% per year. Data cube shows that its sales volume of Tmall Internet shoes brand is the first in 2013 and 2014. Women's shoes industry The dark horse.

However, Comar Nick has been maintaining a high growth rate. Where does the 50 million stock pressure come from?

According to the billion power network, in early 2014, Comar Nick formulated and implemented "multi category, new daily" sales strategy to ensure that every new product was sold on the shelves every day, greatly improving the number of online sales SKU, with a view to improving the repeat sales rate and sales volume of consumers. In the first half of 2014, the number of shoes sold at the same time amounted to more than 1400. But because of the market demand for error, short term, a large number of new products, warehousing and operation capacity is insufficient, risk assessment is not enough, 50 million inventory synchronization high.

Under pressure, kurnek began to try to upgrade the commodity operation system, to achieve more accurate data analysis, improve the ability to predict sales, outsourcing warehousing and logistics to professional companies. Since the second half of last year, Comar Nick has gradually solved the inventory problem, keeping the turnover rate and digestibility close to the benign state of ZARA and H&M.

IDG capital has invested in Korean Internet clothing homes, three squirrels, and other Internet brands. It is reported that after the completion of this round of investment, Comar Nick became the only Internet shoes for IDG capital to invest. brand 。

"First, we look forward to the future of women's shoes. The impact of the Internet on people's lives is getting deeper and deeper. Women's shoes are a big category of women's fashion consumption. shoes The market potential of the electricity supplier is far from being excavated. Excellent Internet women's shoes will have unlimited space to grow in the future. Second, optimistic about KOMANIC operation mode. Third, it is attracted by the spirit of founders. " Zhao Jianhai, vice president of IDG capital, expressed his views on the investment.

Lin Shuangde believes that Comar Nick's understanding of business is that all efforts are centered on "organizational efficiency" and "high quality, multi category, quick turnover" mode of operation supported by "efficient organization and flexible supply chain".

Lin Shuangde pointed out that traditional enterprises will predict the number of goods sold according to past sales experience, and advance the number of goods stored in advance according to the predicted quantity of goods. Comar Nick forecasts the safety stock cycle and the number of sales needed in the production cycle interval according to the average daily sales volume of the last 7 days, implements rolling replenishment, flexibly controls the supply chain, and achieves high turnover rate.

According to Lin Shuangde, this investment fund is not only for upgrading products and building brands, but also plans to merge other enterprises or establish sub brands and extend product lines.