Jingdong, Ali To Open Fashion Conference Nuggets Fashion Circle

Lacoste, C&A, attachment, WonderBra, MontBlanc...

The latest style, the most popular collocation, this is not a shopping mall brand counters, but last week's 2015 Jingdong spring summer fashion show.

There are also nearly 100 brands of GAP, GANT, brother, Jiangnan Buyi, Adidas and so on.

Ali is also unwilling to lag behind.

Yesterday, Ali's B2B website 1688.com also held 2015 summer and autumn trend trends, dozens of well-known designers and more than 1000 electric business participants, including Taobao, Tmall star shops: Han Du Yi house, Ru Bo, Yin man, aka and so on.

"At present, we have more than 30 thousand clothing businesses, and the number of key sellers is over 1000."

Jingdong, the general manager of the open platform business department, said that the show Jingdong had the intention of creating marketing nodes.

Jingdong's latest financial report shows that the entire open platform business grew by 220% over the same period, of which clothing grew far more than 220%.

In September, Jingdong also had a men's wear Festival.

"Last year, once, the effect is very good, the sales volume is three times more than a week, which is the characteristics of Internet consumption."

Last year, Jingdong was doing one thing - the pformation of fashion.

In October 2014, Samsonite opened the only official flagship store in the Jingdong; one of the four jogging shoes, St cani, the famous folding car production and marketing group, also preferred Jingdong as an online sales platform; HUGO BOSS authorized Jingdong to sell all products.

In the fourth quarter of last year, dozens of international brands such as GAP settled in Jingdong.

"This year, we will definitely introduce more outstanding international brands."

Blue marketing, chief marketing officer of Jingdong group, said.

Ali is equally ambitious.

It is understood that the current scale of 1688.com pactions amounted to hundreds of billions of yuan, of which the average daily trade volume of women's clothing industry is over 100 million yuan.

1688.com, director of the industry operation director, said that it has undertaken the important task of serving Taobao and Tmall sellers.

That is to say, you bought it from Taobao and Tmall.

Most of them came from 1688.com.

"Along with

As for the upgrading of the quality of the current trend, the wholesale spot sale method can no longer satisfy the seller's demand on the goods. The seller hopes to find more trends and new sources of goods to enrich the shop's style.

Sound Valley said.

Why do Jingdong, who started 3C products, are keen on mixing fashion circles? The answer is IT, because big data.

"Because through big data, we know what kind of goods people like and when to buy what products they want, which is the user's need for us to make clothes."

Liu Hong, general manager of the clothing department of Jingdong mall, said that Jingdong playing fashion is different from other people's homes.

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In the show, Jingdong also demonstrated the application of "chain purchase" technology, which was jointly built with Iqiyi.

When the buyer is watching the program, he only needs to move the cursor to the player's favorite clothes, then he can see the clothes on the details page of Jingdong mall and click to quickly purchase it.

"We also invest in clothing assistants: there is a software that virtually wears all your jacket pants up, basically matching size and color, and is currently trying on a small scale."

Xin Li Jun revealed.

Ali's 1688.com is also based on a large number of paction data to predict the trend of the year, so as to build an ecosystem on the platform: suppliers understand the trend of the trend, and then customize the clothing according to these trends. Buyers buy these clothes and then sell them to Taobao and Tmall users.

For example, this summer and autumn, the color of Manas, mango, orange and scarlet will be the fashionable colors of the season.

At the same time, 1688.com also analyzed and followed the preferences of buyers in major regions based on big data, and released the Chinese fashion style map.

Data show that from the technological point of view, Beijing women like splicing, printing, flocking and color matching, while Sichuan women prefer printing, stereo, pocket, lotus leaf and so on. From a stylistic perspective, Jiangsu women prefer Korean, European and American, female, literature, Princess and other styles, while Shanghai women abandon the female line and love sweet wind.