CHIC 2015 Lack Of Innovation In Service Expo

3. 18-3. 20 held in Shanghai, China's international costumes Fair has ended for a number of days. Originally, it was silent because of its chaotic and disorderly organization, backwardness of services, and the loss of collective three days. But in view of the fact that its willingness to change is real and can move from Shanghai to Beijing, it seems that the popular fashion in Beijing is rather reluctant. The fashion exhibition far away from the market and away from the public is becoming more and more sluggish. It is advisable to do so in Shanghai. In this regard, the industry expects quite a lot, but in essence, the biggest innovation of this Expo is to change venues. Others seem to be the continuation of the exhibition in Beijing.

　　 First, many brands, lack of innovation.

Thousands of brands are noisy, it seems that as long as the money has booth, give more money to the big booth, brand access is not standardized, at most only according to category area specification, the purpose of the exhibition side is to make money, no wonder to choose remote Xu Jing East's so-called national convention and Exhibition Center test water, do not choose convenient Pudong New International Exhibition Center, all is the price cost cause;

　　 Two. brand Old faces still exist.

Old brand faces are still vast, but the old songs are annoying and repetitive.

　　 Three, a pot of porridge Exhibition

La matching Foreign brands There are few mainstream brands in foreign libraries. I do not know whether the so-called international brands of the first class show the international image in the small door face. There are so many black faces which make people feel that they are international occasions.

　　 Four, competition or hardware decoration.

To see who has more money is also the strength of the weak market. Many brands of hardware decoration still spare no effort, so they do not help them to advertise, but the exhibition location which embodies the brand connotation is so scarce. It seems that the utilitarian drive of exhibition investment really dilute the tall fashion, as the market is understandable.

　　 Five, the four major exhibition blocks have themes, but theme Insufficient embodiment

Fashion needs refinement, individuality and segmentation. It needs originality from life, reflects the original brand of life style, introduces the trend of Chinese local fashion development, embodies the highest standard of integration and upgrading of Chinese clothing and apparel industry, and can not see such a direction in the exhibition.

　　 Six, face to face, instead of being blind.

It is difficult to see the industrial value chain as a whole. It is difficult for the industry association to consider the development strategy of the local fashion industry. We should analyze and seize the more important but weak points of the value chain to support it, just like the lack of originality. We can come up with a piece of free support for the original brand exhibition, or introduce young students such as textile and clothing colleges to participate in the exhibition.