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Mothercare Selects Manhattan Supply Chain Business Solutions.

2015/1/25 21:59:00 21

MothercareManhattanSupply Chain

Shanghai, London And Atlanta global supply chain business solution provider Manhattan company (NASDAQ Code: MANH) today announced cooperation with Mothercare, a professional retailer for maternal and infant products, to support its first class multi-channel shopping experience in the global business development process.

As the world's top retailer of mother and baby products, Mothercare The Manhattan supply chain business solution will be adopted to enhance customer response speed and service level to meet the higher requirements of customers in terms of speed and convenience.

Manhattan supply chain solutions will enable Mothercare to be online. Sale Provide store inventory capacity, through fast online booking service, to provide consumers with fast and convenient order delivery and store delivery options, so that customer purchase process more efficient.

Mothercare chief operating officer, Matt Stringer, said: "the choice of supply chain solutions of Manhattan company is an important global strategic investment and will help us to achieve business spanformation. We are enhancing our ability to provide first class and multi-channel experience, and provide the products we need in the way that customers want.

He added: "Manhattan has effective solutions and extensive experience in multi-channel retailing. It is an important partner in our business spanformation process. We believe that Manhattan will provide strong support for our business development in the coming years."

"In a multi-channel world, customer service is the key to differentiate modern retailers," said Craig Sears-Black, general manager of the British district of Manhattan. Delivery orders every other day can no longer satisfy ordinary consumers. The implementation of the Manhattan solution will enable Mothercare to achieve visibility and execution optimization in its supply chain and retail operations, and achieve a wider range of order delivery options to meet the needs of today's customers.

With its foresight and short delivery time in the field of supply chain business solutions, Manhattan stands out from its competitors and has been selected by Mothercare as partner. The specific solution for this cooperation is expected to be implemented in early 2015.

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There are two main reasons for the decline of luxury vertical electric business. One of the reasons is that they have not obtained the authorization of the international big name, and are forced to get goods through distributors, agents, etc. this causes the quality of the goods can not be guaranteed, the commodities are not good and bad, and can not get the trust of users. The two reason is the poor quality of the electricity price war. They take the price to make an article and pull down the price of the luxury goods. Although they attract the users, they attract the users who are sensitive to the price, but not the people who really recognize the brand. This makes the brand think that the vertical electricity supplier has lowered its brand and damaged the image of the tall.

This is an important reason why luxury brands do not want to see vertical electricity providers. Instead, they take self built official mall or open flagship stores in third party platforms such as Tmall. From the current point of view, HUGO BOSS's electricity supplier search also represents quite a number of international top brand mental journey. After exploring the cold platform mode, we began to explore Jingdong mode.

However, the Jingdong mode is not necessarily perfect. There are also some problems. For example, because the price difference between domestic luxury goods and foreign parallel goods exists, the price of overseas purchases of the same commodity is much lower than that of domestic prices. How can Jingdong achieve better sales? Can luxury electric business really bring sales and performance, not just brand exposure?

Similar to the Jingdong model, the US electricity giant Amazon's exploration of luxury electric business is also worth learning from. Amazon has been actively developing luxury electric business, with Shopbop, MyHabit, East Dane and other fashion platforms, and the combination of offline and online methods. In 2013, it built the first 40 thousand square feet studio in Broolyn District of New York. It also announced that it had recently established a 46 thousand square foot studio in London this year to accelerate its entry into luxury electric business.

However, the main contradiction between Amazon and luxury brands lies in the grasp of the promotion rhythm. Luxury brands are very sensitive to prices, and high prices are also an important part of the brand. They believe that discount sales at any price will damage their brand reputation. In addition, Amazon, which also owns the third party platform, is also faced with the problem of selling unauthorized luxury brands on the third party platform.


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