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Site Selection Allows You To Choose "Treasure Land" Easily.

2015/1/9 12:08:00 17

SitingPrinciplesManagement Skills

A well chosen shop site plays a vital role in the future operation of the store.

Therefore, the principles of choosing a business site must be targeted at different types of target stores, because different types of shops, such as independent stores, shop outlets, counter contracts, single storey shops, multi-storey stores, bottom stores, middle level stores, high-rise stores, etc., correspond to different site selection principles.

However, the following principles should be considered as general.

Principle

:

1., there are enough target customers.

It includes human flow, potential and real purchasing power.

2. convenient traffic conditions.

If the customer's hierarchy belongs to the car owners, such as high-end beauty salons, high-end service places and high-end merchandise stores, the parking lot should also be considered.

3. facilitate the distribution of goods in our store.

This is especially important for single stores with large commodities, frequent distribution of goods and large quantity of goods.

4. local public security and other safety conditions are good.

5. the public infrastructure is complete.

6. there is no contradiction and disharmony between the neighbourhood style, content and traffic volume of the address.

7., it can be achieved at a cost effective.

It can not be simply considered at the cost of rent, because generally speaking,

rental

It is directly proportional to the proceeds obtained from the address.

Economic considerations can not be a single item of cost or income, but the difference between the two is the net profit.

8. in the lot.

Management

It is in conformity with the relevant laws and regulations.

For example, although there is a gathering place near the kindergarten gate (waiting for a child), it is not lawful to set up shop in such places according to the regulations of some areas.

9. enough space.

10. moderate competition.

Although competition is not all bad, but too intense competition is very easy to make a single store operation difficulties, single shop staff will be very tired, because every day to face tremendous pressure.

11. this address can be obtained - this is also the most important one.

Although this address is an absolute prime location, it can not be obtained for various reasons, and such an address is still an impossible address.


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