Gold Medal Shopping: Language Skills In Clothing Sales

Clothing sales is also a language learning. The same meaning is organized in different languages, and its sales effect is quite different, even the difference between the world and the world. In fact, any sales job requires strong language skills. Here Xiaobian and everyone share the gold medal guide language skills - positive energy.

When customer Be very fussy about a garment, and say why it is not good. Shopping Guide Do not be angry with him to say or dry, this will sharpen contradictions, and push customers to their opposites, clothing sales without having to think about it, will make all the customer resources become full. Couture The enemy.

The right thing to do is to speak positively and positively to influence customers. For example, customers say that the price of a garment is too high and the quality is not very good. The guide can say, "I started to be the same as you, but after my professional training, I don't think so.

As the saying goes, "the price of a piece of goods, the price of any clothing is determined according to the clothing itself and the market. The material of this dress is more expensive and the style is very new. The details of this place are not designed by other costumes." After listening to this, customers can fully understand the reason why the price is high and no longer feel bad about it. Instead, they will look for the bright spot of the dress carefully and maybe they can still do business.

In the face of too fastidious customers, the shopping guide should not sharpen the contradiction, do not insist on how the customer is wrong, but in a very euphemistic language, pointing out the inaccuracy of the customer's cognition and not letting the customers listen to harsh words.

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Since the purchase right of men's clothing is in the hands of women, how to play the "happy women's war" has become the core of clothing marketing. For this reason, Guo Min has provided 6 major experiences in his many years of actual combat.

First, the rest area must focus on women's preferences, remove the ashtray, change fruits and delicious chocolates, snacks, sweets and so on. If you keep the ashtray, you can also put a box of ladies' cigarettes on the side.

Second, reading books in the rest area should also put more women's books. The general purpose is to keep women as much as possible, so that men who have the same time have enough time to try on clothes and increase the success rate of transactions.

Third, the focus of shopping guide should be transferred to women. The use of compliments of "praise" and "identity" to do well in the relationship between shopping guide and general decision makers is not far away.

Fourth, it is emphasized that when a man is accompanied by a woman, don't groom your sweet words to the man, otherwise you will finish playing. If there are many beauties, there are many good words to speak of.

Fifth, women are sensual animals. Therefore, when establishing VIP files, we must pay special attention to leaving women's data. Her materials are much more useful than men's. for example, a woman can be moved more easily than a man by greeting telephone calls. Sixth, women are the best advertising windows in the world, so long as she is satisfied, one pass ten, ten Chuan hundred...... And it's free, so men's clothing enterprises should pay enough attention to women.