Domestic Textile Industry Or A Huge Concussion

China Home textile industry Present situation

In 2003, the state invested huge funds support and policy guidance in stimulating domestic demand, and all kinds of research reports also supported the steady growth of domestic demand. However, the market share of most enterprises was hovering or dropping, especially those belonging to the second tier and third tier industry brands. The sales growth in recent years is extremely limited, and even many enterprises are declining. So what is the reason? Our understanding is that the domestic situation is not good, resulting in a decline in household consumption, coupled with the vigorous counter measures of the country, so that most of the social elites, especially state-owned enterprises, personal consumption expenditure is more low-key, enterprise welfare purchase is shrunk, and consumer spending is insufficient. In the unprecedented change, the home textile industry has gone through a lot of ups and downs as well as other industries. Many people have raised such questions in the communication with some entrepreneurs and company executives.

Yu Bo Zhi Ye Market Research Center believes that the growth of domestic textile industry is weak, and the impact of national policy is one of the factors. At the same time, with the decrease of demographic dividend, the number of traditional marriages is reduced, the cost of living is increased, the overall spending power of the society is changing, the birth rate is reduced, consumption diversification, purchase channels are diversified, and channel segmentation and other factors coexist. This leads to the fact that the traditional Chinese channel is the main body, homogenization is serious, price overlap, market overlap, financing channels are single, and the industry of China's home textile industry with low industrial integration is, from the top, weak growth and huge industry shock. In fact, this is an inevitable manifestation of industry consolidation.

The emergence of foreign-funded enterprises has always been a fast growing, competitive industry. The industry has a low threshold, low capital investment and low technology content, resulting in the emergence of a large number of brands at that time. Some entrepreneurs who are willing to endure hardships and hard work have rapidly generated brands that grew up in the months when China is full of opportunities. The sense of hardship, corporate culture and brand names have not impressed this part of the growing bosses. Home textiles is an industry that can continue to make profits as long as it runs through the profit and loss balance line. China's home textile industry has gone through 20 years of gold, from the first bed in 93 years. According to the 2014-2018 years of China's report hall Knitted home textiles According to the industry market survey report, the current Chinese textile industry is facing many problems. So, in addition to some incongenitally deficient enterprises, I personally believe that no one is at risk. Although the foreign trade situation is unfavorable to China, the impact on the whole industry is still limited. Some enterprises facing difficulties are mainly reflected in the strategic level. Of course, with the adjustment of the state's policy on capital control in recent years, the difficulty of capital mobility has become the main difficulty for most enterprises.

Our industry is no longer a multi million dollar industry that will be able to succeed quickly. We will face the future of the industry established by systematic and scientific management. So when some enterprises are ready to enter the industry, please do not believe in some so-called new concepts and theories. We must make full preparations to have a good future.

Development direction and Prospect of home textile industry in the future

Recently, I have read a lot of articles and commentaries on the industry, and have done some communication and exchanges with many industry experts and scholars. We all have their own opinions and judgments on the development direction of the textile industry in the next few years. Here, I also talk about my personal understanding of the development direction of the home textile industry. I have several points for judging the direction of the development of the home textile industry in the next two to three years.

First, the industry reshuffle will not end in a short period of time, and some enterprises will fall down for various reasons. Of course, some enterprises with good momentum will also accelerate the pace of mergers and acquisitions. The capital composition of enterprises will be more diversified, and cross industry, cross regional cooperation, and associated enterprises in the industrial chain will become a direction.

Two, the market competition will be more intense, channel segmentation, consumer segmentation, product segmentation will enter a new stage, regional separatism will be the trend of medium-sized enterprises, online and offline competition will be more intense, online and offline integration will achieve some of the enterprises ahead; three, those who do not solve internal and external problems, slowly make room for market capacity, so that some enterprises with clear objectives, clear strategic thinking and internal management will quickly fill the market share. It is foreseeable that the shrinking of offline channels has reached a certain scale, and there will be no more physical closures.

Four, more new business models will emerge in an endless stream. Today's O2O is only a phased model, and there will be more business models emerging and more new businesses emerging.

In short, China home textiles The industry has been developing for decades. From extensive to subdivision, in recent years, it has entered a stage of hundred schools of thought contending, and all kinds of stages affecting the development of the industry. With the continuous progress of science and technology, the Internet and the Internet of things have entered into the details of our life, changing our way of life, making a good foundation and looking forward to the future. China is big enough. As long as we make fewer mistakes and do well in every enterprise, we still have enough room for development. If the majority of enterprises develop well, our industry will develop healthily, and the future of the industry will be better. In the future, there will be opportunities to achieve the Chinese elements of the world around us.