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Atmosphere: "Technology Can Reshape The Entire Industry".

2014/11/30 20:03:00 171

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In the first three quarters of this year, Luohu added 1561 electric business enterprises, an increase of 110% over the same period last year.

According to the analysis of relevant persons in charge of Luohu District science and technology innovation Bureau, the reasons behind the huge increase in the number of electric business enterprises are, on the one hand, the commercial registration reform has lowered the threshold of enterprise registration. On the other hand, many traditional enterprises have independently registered the company from the original electricity supplier department.

"The first batch of enterprises involved in clothing, tourism, jewelry business philosophy is also forcing traditional enterprises to make changes," the official said.

Affected by the atmosphere of the development of e-commerce, a large number of traditional industries release the strong willingness to develop e-commerce, and the Luohu District science and Technology Bureau provides them with the opportunity of "electric shock" through the docking of training and platform resources.

At present, Zhou Dasheng, Millennium Star, Zhou Shengsheng and other traditional jewelry brand enterprises in Luohu are working hard to develop the electricity supplier business.

Traditional tourism companies such as new Jing Jie, Century Holiday and dragon Teng Jie travel are also promoting online pactions, with annual sales exceeding 200 million yuan.

Zhang Zhewei, a staff member of the network technology company, believes that the power of high technology is much more than that of developing online pactions.

His company is mainly engaged in visa related businesses, and their "selling point" at the current high tech fair lies in their heavily imported AR (enhanced reality technology) floating guide and AR 3D technology.

"The traditional tourist market is just showing visitors a video or some print propaganda. You may not feel it, but if you can advance to our building in Bali Island and take pictures with it, we can make tourists make better travel choices," he said.

"I have been optimistic about the Internet since 2004, although at that time the whole of China was the winter of electronic commerce - the Internet is the story of a liar," said Zocai, President of Wu Tao. He valued the rapid spread of the Internet, and the standardization of diamond jewelry was high, small and valuable, and easy to pport. Selling jewellery online became his entrepreneurial direction.

After encountering embarrassment at the beginning of the business, the integrity system of online shopping was gradually established, and Wu Tao's company gradually gained reputation. Until now, ZOKAY's diamond trading volume has been among the best.

In Wu Tao's view, technology can greatly improve the efficiency of the entire jewelry industry, and the Internet will have a profound impact on the chain of jewelry production, supply and marketing. He is particularly concerned about the business model behind the new technology.

"Before it was shipped, channel type, shop to open more, see the mall will enter, and the future is channel integration, brand and consumers directly establish contact," he said.

At the same time, his company is producing.

Jewellery

Before, we will hang up sketches on the Internet to solicit customers' opinions, so that jewelry designers from all over the world will directly connect with the needs of customers.

Similar to ZOKAY, the Internet Co, the apparel company, has been the top seller of Taobao's clothing for many years.

Xu Qian, a staff member of the company, revealed that the company has been developing overseas markets in recent years - expanding its business through Ebay, Amazon and some European apparel category sales platforms.

Unlike the traditional industry, "competitors are enemies", the Internet is different.

Clothing enterprise

At present, we are looking for "risk sharing and resource exchange" for excellent enterprises.

"

Online retailers

The interaction is better, and we hope that through such exchanges, let traditional enterprises take fewer detours in the application of e-commerce, "Luohu District science and technology innovation Bureau official said.

Many companies in Luohu, like Zocai and ORSA, are involved in traditional industries. They work in the Internet industrial area, absorb elements of the Internet and high technology, and interact with traditional enterprises. The former learn from the supply chain, brand accumulation and offline experience; the latter ask the sales and operation mode of the Internet, and how to promote the brand on the Internet.

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