The "Backing" Of Sales Promotion In The Off-Season Garment Industry -- Innovation

Once we break through the marketing convention, we can win the "off-season" without winning the game. This kind of Clothing promotion in the off-season is better than the peak season.

(1) off-season marketing mode innovation

Fashion sales promotion model innovation is the most fundamental solution.

But there are also characteristics of high risk at the initial stage of investment, and the final market outcome is difficult to judge.

But once successful, the rewards are enormous.

Light season, there must be a light reason.

Refrigerators and air conditioners do not sell in winter, just because people are looking for warmth instead of cooling at this time.

Therefore, increasing the air conditioning function is the response to the off-season.

Product innovation is the redefinition of products to meet consumers' needs in the off-season or cater for their sense of off-season.

Similarly, the use of off-season reasons can also solve the problem of off-season in the way and mode of sales.

Let's take chocolate as an example.

In order to overcome the temperature constraints in summer, Dove chocolates are bold and innovative in display and way.

In some cities, Dove has sold chocolate to the cold storage cabinet of fresh milk and fresh meat products through negotiations with supermarkets, so as to solve the problem of chocolate preservation in summer.

Moreover, by selling bundled products with Coca-Cola's brisk sales this summer, the sales volume of off-season has been greatly improved.

The emergence of off-season, in addition to some objective reasons, many times due to consumption habits and the way consumers use products.

As mentioned before, the objective reason is that it can be targeted and suit the remedy to the case.

Similarly, consumption habits and consumption patterns can also be changed.

A typical example is to guide consumers to "hot" consumption of beverages in winter.

In the north, new consumption styles such as "hot pot in summer, ice cream in winter" and "fried ice cream" are all related to consumption innovation.

To sum up, the off-season sales promotion can not only provide some economic benefits to the sales of the season, but also make use of certain sales promotion measures in the off-season, and it can also pave the way for long-term market positioning and market development. Therefore, good sales promotion plan for off-season clothing is definitely worth our trying and executing. How can we come up with a good sales promotion plan for off-season clothes?