The First Tier Of Children'S Shoes In The High-End Market

Here world Clothing shoes and hats Xiaobian network to introduce to you is the morning children's shoes to join the brand stable in the high-end market, the first tier.

The competition of children's products industry in China is becoming more and more serious. With the continuous upgrading of purchasing power, the overall consumption has shifted from low end to high end, and the market has gradually concentrated on the brand with core competitiveness. At present, hundreds of billions of children's clothing market in China is extremely fragmented. Few brands occupy more than 1% of the market share, which is far from the 20% market share of the top brands in children's clothing market in Europe and the United States. Therefore, the development space is very broad. To create high-quality high-end brands, enterprises need to create a comprehensive way of innovation. From product to service, from terminal to marketing, only highlight their unique "selling point", in order to stand out in the dazzling brand world.

Children's shoes are regarded as an important part of the entire children's wear industry, and they are also a market with great potential for development. Therefore, they also attract the competition of large enterprises at home and abroad, especially when China is about to usher in another round of baby boom. In the field of children's shoes for many years, Guangzhou morning children's products company, with its own brand of children's shoes "MORNING in the morning" as the winning weapon, went ahead on the road to the market, and successfully entered the first tier of domestic high-end children's shoes brand, with a high reputation and influence.

In the morning, the brand of children's shoes attaches great importance to the healthy growth of children, emphasizing the "comfort" characteristics of products in terms of research and development, and applying safety, environmental protection and other elements to every detail to create shoes that conform to the important period of children's foot development. With the ability of excellent team, the children's shoe brand in the morning is developed according to the foot type of children in China, and the molding foot pad is developed. Combined with ergonomic functional bending design, the children's shoes that perfectly fit the feet and fit the walking gait are introduced. The fabric is made of soft leather material, such as leather, super fiber, and moderate hardness. rubber Made from the sole, it can effectively protect feet and prevent foot disease. Of course, in the morning, children's shoes are also working hard in style design. By investigating the children's psychological characteristics, preferences and other factors, they draw on the international fashion and popular information, and sell children's shoes products with brand characteristics and styles to meet the personalized needs of the market. In addition to trend shoes, sports shoes, casual shoes, school shoes and cloth shoes, YISHION's "eco shoe" brand handmade sewing technology is favored by consumers in the morning, forming a unique main product system to break through in a homogenized and serious market.

Today's children's shoes terminal industry is in a state of chaos. The display area is small, the choice of single product is small, and the price performance is not high. All kinds of problems can no longer adapt to the consumption demand that keeps pace with the times. In the morning, the brand of children's shoes will flatten the channels, and the "one-stop" shopping terminal, which integrates children's shoes and insoles, socks, hats, bags, gloves, dolls and other accessories, will not only enrich the saturation of products, reduce the purchase cost of consumers, but also enhance the diversity of retail businesses and increase the profitability of the shops. In the morning, the brand new product form of "product + service + experience" has been successfully settled in various provinces and cities of the country, and has won the unanimous approval and support from the target customers, and has also attracted more and more entrepreneurs' interest in investment.

In order to make the first full category in China Children's shoes To promote the combination of fast fashion chain stores, enterprises provide a series of preferential support policies for partners who join the children's shoes in the morning, including free shop design support, target rebate support, product expertise training, regular retail supervision, 100% exchange support, terminal operation management and service manual support, material support for each new product listing and promotional activities, shelf staging, return support, etc. To help people with lofty ideals to open up children's products market and win the brand of children's shoes in the morning.