Teach You How To Sell Your Products Crazy Through Wechat.
A powerful marketing tool, but must know how to write a good copy to influence readers, let him take action, how to arrange the framework of copywriting? How can you make your copywriting have strong sales power?
In the WeChat era, you must have the ability to influence others and influence customers in short words. If you can do that, you can definitely get enormous wealth in the WeChat era.
How to use writing skills to influence customers through short words and phrases.
The following is a formula to write an invincible sales letter for you. The formula is divided into eight parts:
First block: Text
Title
You have to have a very attractive headline. People will take action to escape from pain and pursue happiness. Watching the headline is also an action. The title is advertising. If you don't have an attractive title, it will be useless to write your content well, because you have lost the most important opportunity.
The most commonly used headings are of three types:
first kind
Threatening: when people feel pain, they will run away. If you see such a headline, how will you react? "Do you know? Washing machines are 64 times dirty than toilets, maybe you are using such a washing machine..." do you really want to see if your washing machine is 64 times more dirty than toilet?
The second category: benefit type; when people feel happy, they want to possess. If you see such a headline, what will you react to? "Where the XX condition is met, the state subsidized 1 suites will not be obsolete after expiration", is it very desirable? Even if the standards do not meet, there may be some people trying to get along with them, right?
The third category: curiosity; when people are curious, they want to know, if you see such a headline, what will you react to? "A cat can drive a car!!!" does it also want to know more details?
Second
Block
Curiosity amplifier
Curiosity is human nature, but people are lazy. If you expect him to read your article carefully, you must first stimulate your curiosity. Before the text begins, you need a magnified curiosity. Only in this way can you be enthusiastic about your long winded speech.
Third Forum: customer feedback
How to make a stranger believe you at once, the quickest way is to feedback from others, that is, the third person's evaluation of you, especially his friend's evaluation and feedback. He needs security. He is worried about his wrong judgement. He needs reference. Then you know that you can solve his uneasiness and trust him in advance.
You must reflect these contents in your copybook, so that he can rely on your value and your products.
Fourth Edition: value packaging
Customers purchase the value of the product, not the product itself, so you must tell the customer what value your product has, and how he will use it to achieve greater value. You even have to tell the customer the story behind the product, how the product was born, why push the product, how many processes the product has adopted, how much effort it has invested in the customer, and what benefits and benefits it can bring to the customer.
Fifth Edition: Content Introduction
The content is a comprehensive introduction to the product, a multi angle introduction, so that customers can fully understand the benefits and characteristics of the product. You can include experts' comments, proof documents, delivery, price, payment and other information in the content.
Sixth page: action appeal
You must give him a reason to act at once. People are habitually procrastinating and do not even know what to do next. Call for action. This is the easiest thing to ignore in many websites. That is to use clear and proactive words. Call on users to take action, or buy products, or fill in Online forms, or telephone to push customers to complete your next action.
Seventh: zero risk commitment
Zero risk commitment can eliminate the risk of buyers in any paction. When you eliminate the risk of buyers, you also eliminate the main obstacles to buyers. In this strategy, all you have to do is to bear all the risks between you and the buyer.
Let them know that if they are not satisfied, you simply give them back, or do them again for free.
If your customers say that your products are very attractive, but I am still very worried, because I have bought many times before, and the results are not satisfactory.
If this is the same as before, after receiving it does not agree with what you have introduced, it can not satisfy me. So what?
You can answer this question. If you receive the goods and do not agree with what I have introduced and are not satisfied with the products, then we are not worthy of your money. You have the right to ask us to refund the money in full.
We will refund all your payments immediately and immediately.
And we won't ask you any questions.
At the same time, it is important to point out that the way of cash on delivery on the Internet will greatly enhance the sense of security of customers. So you need to provide such services so that customers have no risk and actions are better than no action, so the possibility of action is greatly improved.
Eighth block: common questions and answers
Although your copywriter is written in great detail, it will also miss some questions that your customers are particularly concerned about. You need to think from the perspective of the customer. You need to answer the questions in advance, and what questions and questions will the customers have? For example, delivery, quality, return, security, usage, etc., the more careful you think, the more comfortable and satisfied the customer will be.
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