Hangzhou Supermarket Enters The "Shuffling Period"

WAL-MART is not the first supermarket department store brand to withdraw from Xiaoshan.

In 2005, the lotus project in Thailand opened to Xiaoshan, but before it opened, it fell into the cradle.

In 2009, every Ma Yin in South Korea refused to accept the water. After a year and a half in Xiaoshan, he failed.

Carrefour Xiaoshan store, which opened three years ago, has focused on the introduction of fresh food, and even has made preferential measures such as "5 vegetable products under 1 yuan per day".

But in the fierce market competition, it still lost.

Shopper who visited this Carrefour felt that the decoration and display in the shop were "old and old-fashioned".

At the end of April this year, WAL-MART closed the Zhaohui store in Hangzhou, the first store that WAL-MART shut down since it entered Hangzhou in 2007.

At that time, the responsible person explained: "as of 2016, WAL-MART will set up 110 new sites, and will close some poor stores according to the strict market assessment."

In July, the WAL-MART store in Fung Kai Road, Hangzhou was also closed.

WAL-MART insiders revealed that the main reason for the closure was due to poor business performance.

"In the past, the expansion and weight were not heavy, resulting in some stores failing to meet their performance requirements for a long time.

This round of adjustment will be done in terms of performance, pformation from old shops to pformation, and no direct closure.

Li Chengfang, director of regional public relations in WAL-MART, said.

The public relations personages of Huarun Wan also give the same reasons: they mainly rely on performance.

In the past, the location of supermarkets was very different from that before. Some foreign brands used to be big stores, and they preferred to choose their shops in the outer suburbs or concentrated areas of residents.

Now the newly opened supermarkets are located in the commercial area and even in the middle of the large shopping mall, such as the West Lake Cultural Plaza shop opened by Lianhua new century.

The personage also discloses, Huarun thousand people may open a high-end supermarket in Yintai four phase.

Facing more and more intense

Supermarkets are optimizing their business layout.

A large chain supermarket veteran revealed that the current Hangzhou,

It is difficult to choose new locations. On the one hand, the rent is too expensive, and the cost of property investment is too large. On the other hand, some regional stores have become saturated.

"Rising costs lead to these

Business is more difficult. "

Insiders said.

Many retail businesses are in the form of leasing. In recent years, property is due to expire, rent is rising and labor costs are rising. From the perspective of the development rule of the whole industry, the rate of rent increase is much higher than that of retail itself.

This situation is even more significant in foreign supermarkets.

There are various reasons for the closure of foreign-funded supermarkets, some of which are due to the location of shops, tenancy and rent, some of which are strategic adjustments such as headquarters mergers and acquisitions, delisting and so on.

One industry insider said that the pressure of hypermarkets is very high. This is the general consensus of many local supermarket operators.

In addition, affected by the growing development of the electronic commerce platform and express service industry, the passenger flow of the hypermarket has also experienced an unprecedented loss.