Changzhou Department Store " Chaos War " Heavy Casualties, How To Go In The Future?

South of Jiangsu economic research experts believe that a number of shopping centres have successively withdrawn from the Changzhou market, which is closely related to the commercial complex of the north and south axis of Changzhou. The department stores are very similar, lack of uniqueness and diversity, and there is a serious surplus in the department stores.

Layout electricity supplier Changzhou has precedent, as early as 2012, Changzhou Tai Fu Department Store invested 5 million yuan, began to build "online Tai Fu" platform.

All the brands that set up counters in Tai Fu can be purchased on the Internet Mall.

However, "online Tai Fu" does not look for a business with a physical store, so it does not seem to have much advantage in price. However, the service and promotional activities launched are popular with new products, rich, professional and quality services.

Focus on service first

Changzhou

It is only a microcosm of Changzhou's business. The problems facing the department stores are also the problems facing businesses.

The surplus of commercial real estate in Changzhou is a commonplace topic. Even in the absence of excess housing, Changzhou's commercial real estate has already had a surplus.

The continuous price war seems to have no future. Just like the embarrassment of the property market, consumers will not buy it no matter how they rise or fall. Therefore, Changzhou's commercial way of service supremacy is a thoroughgoing road for future development.

The one-stop shopping complex will become more popular in the future. The supporting facilities will play a leading role, and shopping will supplement the consumers' high comfort to earn their popularity, because Changzhou's current cold and cheerless commercial bodies are not popular at all. Only when there is demand for people can there be consumption and consumption can go down.

The industry believes that some of the large scale convenience stores should gradually open up, the past shop and other door-to-door mode is out of date, the main consumer is 20 to more than 40 years old crowd, they pay more attention to time and efficiency, we must contend for this part of the consumer market, it is possible to get out of the predicament.

Business development in East and West Changzhou has great potential for consumption, such as Tai Fu Department Store in Changzhou, which has developed very well in Western Zou District, because there is no decent retail sales in the East and west of the city.

We must grasp the regional characteristics and prescribe the right medicine to go well.