The "New Hegemony" Of Golf Ball Brings New Business Opportunities To Nike

< p > here, the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" is introduced to the golf ball "new overlord" for Nike to bring a commercial turn.

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< p > with the time of "tiger" Woods, a new overlord has finally come to the golf course. This has also brought new business opportunities to sponsors.

Nike's business continues to rise since the world's top golf player Rory McElroy (Rory McIlroy) signed Nike last year, according to us business weekly in August 11th.

Mike Roy has become a key figure in Nike's victory.

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< p > McElroy, 25 years old, Northern Ireland, the world's top golfer, is called "Prince of collapse".

In August 10th, Mike Roy accidentally won the PGA golf tournament in the United States, achieving his second Grand Slam championship this year and the three consecutive championship in the US tour.

In the game, Mike Roy has set the championship record for tiger Woods since 2009.

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< p > reported that since Woods promoted golf to a new height ten years ago, a href= "//www.sjfzxm.com/news/index_c.asp" > golf < /a > industry has been regressive.

Participation, expenditure and ratings declined.

Sports brands also suffered a blow: in July, Dick's sporting goods fired more than 500 employees because of the sluggish sales. Adidas lowered its profit forecast; Telme (TaylorMade) sales in the second quarter also dropped by 18%.

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At the beginning of last year, Nike and Mike Roy signed a long-term contract worth 250 million US dollars, which is regarded as a rescue measure after Woods's decline.

Since then, Nike's business has stabilized and other golf industries are still in a state of collapse.

According to the annual report released by Nike last month, Nike's golf business income in 2014 was 789 million, which was unchanged from 792 million in 2013.

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< p > reported that Mike Roy brought success after the Woods era.

Mike Roy is not the only reason for Nike's relatively strong strength. After all, his reputation is far less than that of Woods, but he is undoubtedly one of the many reasons for Nike's strong golf.

Cindy Davis, chairman of Nike golf, wrote in an e-mail: "Rory's performance is quite amazing, and Nike golf is like this. It has strong stability and Woods and Rory's intelligence.

They are the key players to promote the most powerful ability of golf in the "a href=" //www.sjfzxm.com/news/index_f.asp "Nike /a" golf course.

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