Home >
The "Gray Market" Big Players Who Cleaned Up Luxury Goods Are Still In Line With Tmall.
"P," Luca Solca, a luxury analyst from a href= "http://sjfzxm.com/news/index_p.asp" > Paris < /a >, said that luxury goods need a powerful platform to support them in the field of Internet sales. Tmall is a professional player in this field. These luxury brands are expected to enter the third party platform for sale in the next five years. < /p >
< p > in addition, Alibaba is cleaning up the "grey market" of luxury goods, hoping to attract the real big sellers after cleaning up the counterfeit products. < /p >
< p > for brands, the best way to fight counterfeit products is to start official shops in Tmall. Yipitdata's data show that the brand of Tmall flagship store can control the proliferation of counterfeit products well. For example, after Burberry and Estee Lauder opened the official flagship store, the other sellers on Tmall almost disappeared. < /p >
< p > it is understood that Alibaba has built a new Tmall brand street in order to attract the entry of big names, especially to attract the entry of international brands, and distinguish these international brands from other common brands. < /p >
< p > although Tmall has always been good at international brands, these big brands also have their own concerns. On the one hand, these big names are unwilling to share their customers' data with Tmall. On the other hand, big names are also worried that they can't decorate Tmall shops just like their own official website. < /p >
< p > although luxury brands believe that selling Tmall at a discount price may damage brand image, there are special cases. The French skin care brand Clarins has been in Tmall since October 2013. Sales of goods have been sold at full price. Julien Chiavassa, head of Asia Pacific electricity supplier in Clarins, believes that there will be a large number of high-end skin care products entering Tmall in the next 18 months. < /p >
< p > but there are also some doubts about Tmall. It is believed that although Tmall's mode can be applied to Burberry's operation, it is only a special case and can not serve as a template for international brands to enter Tmall. < /p >
< p > in addition, Alibaba is cleaning up the "grey market" of luxury goods, hoping to attract the real big sellers after cleaning up the counterfeit products. < /p >
< p > for brands, the best way to fight counterfeit products is to start official shops in Tmall. Yipitdata's data show that the brand of Tmall flagship store can control the proliferation of counterfeit products well. For example, after Burberry and Estee Lauder opened the official flagship store, the other sellers on Tmall almost disappeared. < /p >
< p > it is understood that Alibaba has built a new Tmall brand street in order to attract the entry of big names, especially to attract the entry of international brands, and distinguish these international brands from other common brands. < /p >
< p > although Tmall has always been good at international brands, these big brands also have their own concerns. On the one hand, these big names are unwilling to share their customers' data with Tmall. On the other hand, big names are also worried that they can't decorate Tmall shops just like their own official website. < /p >
< p > although luxury brands believe that selling Tmall at a discount price may damage brand image, there are special cases. The French skin care brand Clarins has been in Tmall since October 2013. Sales of goods have been sold at full price. Julien Chiavassa, head of Asia Pacific electricity supplier in Clarins, believes that there will be a large number of high-end skin care products entering Tmall in the next 18 months. < /p >
< p > but there are also some doubts about Tmall. It is believed that although Tmall's mode can be applied to Burberry's operation, it is only a special case and can not serve as a template for international brands to enter Tmall. < /p >
- Related reading
Pay Attention To The Fashion Design Innovation Under The New Situation, Organize Fashion Designers To Go Deep Into The First Line Enterprises.
|
2014/8/14 14:49:00
20
Casual Wear Of Men'S And Women'S Wear Is Difficult To Escape In The Fashion Industry.
|
2014/8/14 8:48:00
29
International Fur Industry Research Institute, Jinling Institute Of Technology
|
2014/8/13 18:01:00
24
- Professional market | Zhen Kun Hang Adhesive Tape Platform Launch Plan Reached 300 Million Sales In The First Year
- Chamber of Commerce | The Eighteenth China (Dalang) International Wool Textile Fair Will Be Held In November 2Nd.
- Recommended topics | 2019 The Final Of The YOSHOW National College Student Costume Design Competition Has Come To A Successful Conclusion.
- I want to break the news. | What Is The Demand For Textile Enterprises After The Resumption Of Sino US Negotiations?
- Attract investment | In The Process Of Transformation, A Promising Garment Industry In Henan Is Shaping Up.
- Market trend | The Recent Increase In Market Trading Is Relatively Flat, And Cotton Prices Are Rising.
- Instant news | How Much Is Smart Printing And Dyeing?
- Market trend | Raw Materials Roar Roar Rising Risk, Weaving Buy Goods Miss The Best Time?
- Finished shoes | PEAK Released The World's First All 3D Print Sports Shoes To Achieve A Revolutionary Breakthrough In 3D Printing Technology
- Bullshit | Common Sense Of Life: Correct Way To Wash T-Shirt For Men
- 新疆出台纺服政策红利 服企闻风而动布局全产业链
- Fujian Garment Industry Reshuffle Irreversible Garment Enterprises Face Transformation
- Traditional Business Circles Are Trapped In The Bund And Forced To Take The "Seven Deadly Sins".
- It Is Important To Interpret How Garment Processing Enterprises Pform And Change Traditional Patterns.
- Revealing Young People'S Psychological Motives For Pursuing Luxury Cards
- National Costume Goes Out To New Path For Li People'S "Fur Coat"
- Department Stores, A Wave Of Stores, Wanda Stores Want To Reduce Clothing Formats.
- British Fashion Brand Topshop Will Enter The Chinese Online Market
- In The First Half Of The Year, Clothing Sales Were Under Pressure And Men'S Clothing Became The New Blue Sea Of Consumption.
- There Is No Escape From The Luxury Sector. The Latest Financial Reports Show Growth Stagnation.