New York Is Crazy About "Washing White".

< p > < < a href= > http://sjfzxm.com/news/index_z.asp > > Chongwenmen > /a > New World department store is the first core shopping mall counter opened by New York in Beijing, the staff said.

Beijing Business Daily reporter saw, because it is near the elevator's gold (gold store) location, the shop brings new passenger flow to New York.

"These shoes are more than 1300 yuan after 20 percent off."

According to shopping guide, this is the most expensive shoe currently available at New York.

At present, the price of New York shoes is mostly 400-700 yuan.

The price of the new series is 574 yuan and the price is 659 yuan.

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< p > Beijing Business Daily reporter found that there are about 30 new shops in the capital store, mostly concentrated in top grade discounts, and also special shopping mall, large supermarket outlet and some shoe market areas of small commodities market.

The new world department store is the symbol of New York's entering the core business circle, and there will be more and more such counters in the future.

New York was the name of New Balance's entry into the mainland market in the 90s of last century. However, when New Balance entered the mainland again in 2003, it changed to "new hundred Lun".

"New bran" Chinese trademark is New Balance once the mainland manufacturers have been snatch, derivative of the current brand.

In the Hongkong and Taiwan markets, New Balance is still called New York.

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< p > < a href= "http://sjfzxm.com/news/index_z.asp" > similar to < /a > style, shoes have N word mark, plus new Brolen and new bun all kinds of entanglements, the former is seen by the industry as a "selling shoes" by selling edge ball.

A few messages on the new official website also deepened this impression.

But New York is trying to change the status quo.

In the survey, a number of New York staff members said that New York was the name used by the US in the early days of new century.

For Shanzhai's argument, the staff explained that they never sold the name of new Bai Lun at the time of sale.

"If customers ask, we will honestly explain that this is New York rather than new brun. What we need to do is our brand."

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< p > in the face of similar questions between the style and the new Bai Lun, the staff said that the new shoes are all designed and matched by independent designers. Not only are they more styled than the new ones, but they are also more innovative.

The Beijing Commercial Daily reporter has been linked with a new Beijing agent in various channels. But he is very vigilant, unwilling to talk about sales, and so on. It only means that the new world store in Chongwenmen is a smaller shop.

Beijing Business Daily reporter learned that, in the future, New York will open more counters in Beijing and tend to famous department stores or shopping centers.

Perhaps there is a shopping mall escorting, it is easier to get rid of the "Shanzhai" image.

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< p > < a href= "http://sjfzxm.com/news/index_z.asp > > New York" /a ", also launched the sub brand new vs old.

According to the introduction, the series is brand new baby brand.

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< p > although at the shop level, it is advancing vigorously, but at the management level, New York has some rough lines.

New York's official website shows that product positioning is a high-end product of sports retro fashion, targeting young people in the fashion city or the middle class who pays attention to the quality of life.

But it has been two years since the last update of the official website of New York.

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< p > Beijing Commercial Daily reporter also found that the prices of products in different locations are different.

A pair of shoes with an original price of 959 yuan, Tianfeng Li market, the discount price is 638 yuan, and the 668 yuan is also purchased in Wantong store.

At the same time, the LOGO of New York has not been unified. Some stores are using the "Niu balun" logo, and most of the brand logo has become "new barlun".

This also directly affects the brand image of New York.

At present, New York is still selling like a new product.

At the time of the reporter's investigation, a number of counters met with customers who were mistaken for new Bai Lun.

However, the ambitions of New York do not seem to have attracted the attention of new bun. Despite the claim that they have been fighting against counterfeiting for three times, new bun ends up in the end.

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