The Phenomenon Of "Anti Exhibition Hall" In Home Industry Is Emerging.

< p > as we all know, the price of electronic business is often cheaper than that of a physical store. Therefore, many consumers will go to the physical store to experience products, and then go home to place orders on the e-commerce website. This phenomenon has become commonplace and is known as "exhibition hall phenomenon".

In the home building materials industry, such a situation has also occurred, and the store has been worried about the decline of sales volume several times.

However, since the beginning of this year, the shop of the home building materials industry has begun to get rid of the "exhibition hall phenomenon". Many consumers first browse the lowest price of furniture and building materials on the Internet, then go to the home store to experience the products and bargain for the order, and a "anti exhibition hall phenomenon" begins to sprout up.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_s.asp" > phenomenon > /a > elaborate on first line inquiry and offline purchase < /strong > /p >

(P) once upon a time, because of the high price of the physical shops in the home building materials industry, many consumers choose to shop in the exhibition hall, and then place orders to the electricity supplier.

However, with the maturity of the offline market, many characteristics of the standardization and customization of home building materials industry also gradually get rid of this trouble.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Mrs. Zhou < /a > is a typical example of "anti exhibition hall phenomenon". Her latest home decoration is basically completed, but the bedroom has not yet bought lamps and lanterns.

She took a fancy to PHILPS's headlamp, checked the price to Taobao and other electronic business platforms, and determined the lowest price, then drove to nearby Jinsheng international home. After seeing the actual product style, Ms. Zhou asked directly whether he could give the same price on the Internet, and directly placed in the store after being confirmed.

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Reporter P asked Ms. Zhou: "why not place the order online? Anyway, it was delivered in second days or third days." she said, "I want to do all the decorating on that day. Anyway, the price is the same, and you can see the real thing. Why not buy it directly?" < /p >

< p > < strong > phenomenon analysis of home furnishings shop has more advantages than < /strong > /p >

Wang P, the manager of the arrow bathing bathroom, said that he was not surprised at the appearance of the "anti exhibition hall phenomenon". "Building materials such as bathroom cabinets and cabinets themselves need measurement, installation and other late services, which are not resolved by the electricity supplier."

Manager Wang told reporters, "customers of physical stores usually enjoy multiple services such as measurement, customization, installation, etc. these aspects can not be solved online shopping.

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Ms. P, a href= "http://sjfzxm.com/news/index_s.asp" > mattress < /a > brand director, Ms. Ruan told reporters: "in a physical store, customers can feel the quality of products more intuitively, experience the hardness and hardness of mattresses, and have professional salesmen to introduce. After such close contact, consumers will gain a deeper understanding of brands and generate trust, so as to decide whether to buy products."

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< p > "like buying shoes in shopping malls, shopping guide will suggest that you try it and see the furniture is also the same. If you don't sit down, how do you know whether the softness of the sofa is suitable or not? How do you know if the material is textured?"

Huang manager, who unified the international home, said: "a lot of big furniture is expensive, and there is no guarantee for online shopping, so eventually many customers will choose to place orders in the physical store."

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< p > industry analysis shows that the phenomenon of "anti exhibition hall" has sprung up due to the characteristics of home building materials industry in experience, installation and after sale.

In view of these consumer groups growing up because of the "anti exhibition hall phenomenon", home building materials stores should better seize the opportunity to face to face with them.

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