Transformation Of Shandong'S Textile And Garment Industry To Enhance Clothing Creative Design

Here world clothing shoes The Xiaobian of the hat net introduces Shandong. Spin Garment industry transformation of "breaking ax".

Downstream extension to fill short board

Whether it is industrial level or strength scale, Shandong textile occupies an important part in the whole country. But the creative design of clothing is not strong enough, and the lack of brand seriously affects the overall competitiveness of Shandong's textile and clothing. How to transform the traditional textile and garment industry, seek the high-end of the value chain, and get rid of the embarrassment of big and not strong?

According to Shandong reports, these days, Rui Fu Sheng Technology Co., Ltd. has just received a about 18000000 dollar woolen order, the other is from France's luxury brand Dior.

Pang Zhaolong, chairman of Shandong Rui Fu Sheng Technology Co., Ltd., said: "our business is mainly domestic high-end brands and foreign developed countries, such as Europe, the United States, Italy, the United Kingdom, France about 20 countries and regions, from 1 to June, has completed the order of 1 million 800 thousand meters, compared with the same period last year increased by more than 35%. If the customer comes back, it can only be opened after October, and it will not work at all. "

Last year, the main business of textile enterprises above Designated Size in Shandong accounted for 18% of the country's total business. Clothes & Accessories Brand suppliers. However, the embarrassment of "dressing for others" is that no one of the top ten brands is Shandong in the brand value list of the 2014 Hurun clothing home textile industry.

Liang Juhong, vice president of Shandong light industry Career Academy, said in an interview with reporters: "we are currently producing some intermediate products, and there are relatively few consumer goods at the terminal. You can only supply downstream producers with intermediate products. "

"Shandong Province, like clothing terminal products, its output value in the entire textile industry is only a relationship such as 0.27:1, and Guangdong province can achieve 1.25:1," Liang Juhong said. "So Shandong is a big province of textile and clothing, but there is still a certain distance between you and the province."

Transformation must be extended to complement the short board of the garment industry. This year, the government's work report put forward that we should spread the overwhelming majority of the population. cloth Turn into fashion accessories. At the Forum on transformation and upgrading of the textile and garment industry, which was held not long ago, the most important thing from government departments to enterprises is to elongate the industrial chain and value chain.

Liang Juhong analysis, "on the one hand, our product mix should be adjusted. We should focus on the development of some terminal products, and the development of these products should be highly intelligent, giving them more scientific and technological content and better meeting people's needs."

Creative design and brand are the two weaknesses of Shandong's clothing industry. Although it is impossible to carry forward the international top brand with tens of years or even a hundred years, Shandong's local clothing brand is also actively seeking cooperation with foreign brands in the difficult situation. As a leading clothing company in Shandong, the groom, in early years, worked with Italy and the British brand to launch a high-end private tailored suit. The product profits increased by 10 times, and the brand influence was further enhanced.

Wang Guibo, chairman of the Party committee secretary of the new groom's group, believes that "the three elements of brand building, sales profits, and the possession of consumer terminals are integrated. Without good products, you will not have terminals, and there will be no consumers like it, so there will not be so many consumers to buy your products."

according to Shandong The target of textile transformation is put forward. By 2017, the main business income of the textile and garment industry in the province will reach 1 trillion and 900 billion yuan, and by 2020, it will reach 2 trillion and 780 billion, an average annual increase of 13.5%, and gradually realize the transformation from textile to clothing, from processing to brand, from household textiles to industrial textiles.