Marketing Perception In Clothing Store: Cost, Competition And Profit

When buying, a friend looks at a dress, the price is 60 yuan, is preparing to make a deal, an acquaintance told us that the price of clothing in this place was 50 yuan, so after 40 minutes running, friends exhausted bought a batch of 50 yuan of this style clothes, except for the toll and fare, but each piece of clothing also saved a few yuan.

Analysis:

In this industry, each piece clothes Shop owners usually increase their price by about 50%. If the price is 60 yuan per unit purchase, each friend will sell 90 yuan, gross profit is 30 yuan; if the purchase price is 50 yuan, then each piece of clothing can be sold for 75 yuan, gross profit is 25 yuan, and the profit of 5 yuan is reduced, but on the contrary, it becomes the advantage of a friend.

The first case: if someone else's clothing sells for 90 yuan, friends can sell 90 yuan, so gross profit can reach 40 yuan, and friends' profits are at the highest point.

Second case: if someone sees a friend selling 75 yuan, it also adjusts. Price To 75 yuan, the gross profit of a friend is 25 yuan, while the gross profit of others is 15 yuan, and the profits of friends are still at the highest point.

The third situation is: if the clothing is sold smoothly, others insist on selling 90 yuan for cost problems, and friends sell for 75 yuan, then the friend's single transaction price is 15 yuan less than others. It seems that the profit point of friends is reduced, but because of the quality and style, the comparability is very strong, so the turnover of friends will surpass others. According to the 1:1.5 turnover value, the profit point of friends is still the highest, and in general cases, when the price of friends is low, other shopkeepers can not insist on high prices, which will be unsalable, so they will be unsalable, so they can only be led by friends and sell back to second situations.

The fourth case, if this series of styles Unsalable Then, friends can clear the warehouse at a price of 55 yuan, while other shopkeepers have to clear the price at 65 yuan, and the loss of their friends is still the lowest.

"Cost saving means increasing profits", marketers are familiar with, but mostly stay in the slogan stage. "Silicon accumulation can reach thousands of miles". If we can really tighten the cost under the condition of adhering to product quality, how can the profits of enterprises not rise?

Of course, the so-called "compression cost" is an exception, with its own legal sanction.