Shenzhen Is About To Launch The Fashion Week To Open The Door To Resource Superiority.

< p style= "text-align: left > > it is reported that since last year, under the personal involvement of Wang Rong, Secretary of the Shenzhen municipal Party committee, the IMG International Management Group has reached a cooperation with Shenzhen to host the Shenzhen fashion week.

IMG owns, produces and represents the top 21 fashion events in the world, as well as 18 fashion week in New York, Milan, London, Berlin, Tokyo and Sydney.

With the help of IMG's global resources, influence and expertise, Shenzhen's top international media, models, a target= "_blank" href= "//www.sjfzxm.com/" and designer /a, Shenzhen will bring the fashion week of Asia to the top fashion week in Asia and the world.

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< p > the 14 years since the Shenzhen fair, it has created a cross-border and shared fashion platform for Shenzhen and even the surrounding areas of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industrial development, providing strong support for cross-border integration and pformation and upgrading of Shenzhen's fashion and creative industries.

However, with the deepening of the 12th Five-Year a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing independent brand building, Chinese clothing brands have strong demand in the aspects of structural adjustment, brand building and creative design. This also makes the Shenzhen trade fair, known as the brand booster, must accelerate the pformation and upgrading, so as to realize the magnificent turn from the traditional professional trading platform to the creative design exhibition with a new attitude of cross-border, sharing and diversity.

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< p > on the one hand, the holding of the fashion week in Shenzhen has set up a new fashion platform for the pformation and upgrading of the garment industry in Shenzhen. But at the same time, the news of the upcoming fashion week is also an unavoidable fact. In today's market and business and brand needs have changed, the endemic a target= "_blank" href= "//www.sjfzxm.com/" > clothing exhibition "/a" has had to undergo a revolutionary adjustment in the past 20 years. Otherwise, the exhibition that has promoted the local industry will only fade into oblivion.

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< p > careful people will find that in order to promote the better development of the original designer brand, the recent Shenzhen Trade Fair has set up an exhibition area called "the future star". Its main function is to gather outstanding originals from the whole country, < a target= "_blank" href= "//www.sjfzxm.com/".

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Shen Yongfang, President of Shenzhen garment industry association, said in an interview with reporters that the Shenzhen international fashion week is also a boost to the pformation and upgrading of the Shenzhen trade fair in 14 years. Next year's Shenzhen Trade Fair will be separated from the traditional trade fairs in the form of creative display and communication among original designers.

She revealed that next year's clothing trade fair will attract more than 300 original designers from home and abroad.

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During the exhibition period, the organizer will also support the development of the original design power through the series of all-weather designers' wonderful shows, trade talks, docking, fashion original forums and static product display, so as to find new forces for the development of the industry. P

In the process, Shenzhen has supported a large number of outstanding original designers such as Xie Haiping, ECHO, Liu Wenying, jasmine, Liu Shanshan, Huang Siyi, Xu Xia Lin, Zhang Dandan, Angela, Reta, Wang Xiaoshui, PoReal, Gideon and so on. On this basis, the Shenzhen garment industry association also plans to establish "young designer incubator base" to create a new development platform for original designer, Shenzhen young designers Union.

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< p > this shows that the announcement of the upcoming fashion week during this year's trade fair is a great advantage.

As far as the geographical factor is concerned, it is not necessary to say that Shenzhen is one of the most important fashion brands in China's clothing industry. The long-term advantage of its location advantage is that other cities are hard to shake for decades.

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