Developing In Conformity And Advancing In Change

< p > this summer May, "great changes, great integration and great development" -- SIUF2014 China Underwear Industry Development Summit Forum was held in the peony Hall of Shenzhen Convention and Exhibition Center.

A target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Association and Shenzhen underwear industry association. It is specially invited by Fujian Changle people's government, Shenzhen Guangming New District Administrative Committee, Foshan City Nanhai Dali Town People's government, Xiaolan Town People's Government of Zhongshan City, the southern underwear industry base of Fujian Province, Haiyan salt underwear Association, Zhongshan Xiaolan chamber of Commerce textile a target= "_blank" href= "//www.sjfzxm.com /" > clothing "less than" branch, China Knitting Industry Association Changle lace branch and other industrial clusters, and the joint group of Li Fang Group, Xinyi Group, Long Zhijie, air port and Zhongmei are participating in this summit. This forum is sponsored by China knitwear Industrial Association and China National Business Information Center, Guangdong province.

The leaders, guests and marketing experts of various industrial clusters deeply interpret the pformation, integration and development of the underwear industry, and explore the way to break through the industry.

Wang Liming, director of the Ministry of consumer goods industry of the Ministry of industry and commerce, attended the forum and delivered a speech. Sun Huaibin, director of the China Textile Research Center, chaired the forum.

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< p style= "text-align: center > > strong > Wang Liming, director of the Ministry of consumer goods industry of the Ministry of industry and commerce, delivered a speech at this forum" /strong > /p >

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< p style= "text-align: center > > strong > Sun Huaibin, director of China Textile Research Center, presided over the forum < /strong > /p >

< p > < strong > focus on brand cultivation to promote industrial pformation < /strong > < /p >

At P forum, Zhang Li, vice chairman of the China Textile Industry Federation, put forward the importance of brand cultivation for China's economic pformation with the theme of "focusing on brand cultivation and boosting industrial pformation". It also pointed out that enterprises, governments and associations must integrate resources to form synergy and promote brand cultivation in a coordinated way.

其中，企业方面，全面提高企业员工的品牌意识，系统提升企业的品牌培育能力，加强品牌保护，有效防范风险，积极走出国门、塑造品牌国际形象;政府层面：工业和信息化部开展质量品牌建设年活动、建立品牌培育工作机制、制定工业企业品牌培育管理体系实施指南和评价指南、组织1000家企业开展品牌培育试点、确立20个区域品牌示范区，质检总局成立品牌促进会、联合中央电视台发布104家企业品牌价值评价结果、加大中国在品牌评价标准制定及相关工作中的国际话语权，国务院出台的“推进文化创意和设计服务与相关产业融合发展的若干意见”纺织行业作为时尚创意产业的重要组成部分，高新技术充分应用的产业，品牌培育的政策环境将有很大改善;协会层面抓研究(培育方法标准、评价方法标准研究、品牌现状研究、政策研究)、搭平台(信息平台、学习交流平

Taiwan, the pilot project (regional brand pilot, enterprise brand cultivation pilot), the net environment (strengthen industry self-discipline, maintain the reputation of the industry).

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< p style= "text-align: center > > strong > Zhang Li, vice president of China Textile Industry Federation < /strong > /p >

< p > < strong > needle China: 2013 the first export of knitting industry is 100 billion US dollars < /strong > /p >

< p > > Yang Shibin, assistant to the China Textile Industry Federation and President of the China knitwear industry association, "the China on needles", analyzed the current situation of China's knitted underwear industry. He pointed out that in the past 2013, China's knitting industry has made a breakthrough in the history, and has taken a new step. In the customs statistics, the export volume of the knitting industry in 2013 has exceeded 100 billion US dollars for the first time, reaching 109 billion 700 million US dollars, representing an increase of 12% over the same period in 2012, accounting for 3/8 of the total textile and clothing.

The profit margin of knitted fabrics increased by 30% compared with the same period last year. The growth rate of fixed assets investment in the knitting industry was ahead of the whole industry, and the investment in knitted apparel increased by 42%.

In May 2nd, the China knitted Industrial Association published a special issue entitled "China on needles", analyzing the changes in the knitting industry from 2005 onwards to commemorate the development of the knitting industry.

In 2013, knitted goods customs data showed that there were nine categories in the ten major categories of imports and exports in terms of the amount being sorted, indicating that the Chinese market was completely in sync with the global market.

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< p style= "text-align: center > > strong > Yang Shibin," China's Knitting Industry Association "/strong < /p >

< p > < strong > < /strong >, he pointed out that the next three major problems facing the knitting industry are inventory, e-commerce and external demand.

One is to reduce or eliminate inventory as far as possible with the wisdom of the operator. Two, the core of the product is to use the electricity supplier as a tool to simplify all working procedures, and the three is to place one hand on the original business, and the other hand to take a look at the external demand so as to increase international business as much as possible and expand the international market.

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< p > retail industry: integrate all kinds of channel advantages: < /p >

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< p style= "text-align: center > > strong > Wang Yao, vice president of China Business Federation, < /strong > /p >

< p > Wang Yao, vice president of China Federation of Commerce, analyzed the retail market of clothing and underwear in 2014, and analyzed the development trend of China's retail industry.

In 2013, the growth and development characteristics of China's consumer goods market continued to decline, the lowest in 10 years.

2013年，社会消费品零售总额实现23.78万亿元，同比名义增长13.1%，增速较上年放缓1.2个百分点，连续第三年下滑，是2004年以来的最低增速;扣除价格因素，实际增长11.5%，增速较上年放缓0.6个百分点，是2005年以来的最低增速;大型零售企业服装销售增速继续并呈现较大幅度的放缓，大型零售企业服装价格涨幅明显收窄，销量增速下滑态势趋缓，三线城市大型零售企业促销带动销售增长已现疲态，随着网络等低价渠道的快速发展和渗透，三线城市大型零售企业依靠促销带动服装销售增长的动力也在明显减弱;品牌集中度依旧处于较低水平，小众品牌成亮点;线上线下服装销售呈现冰火两重天，根据中国电子商务研究中心的数据，2013年，我国服装网购市场交易规模预计达4076.1亿元，同比增长33.6%，大幅高于大型零售企业服装销售增速。

According to the data of Analysys think tank, in 2013, the scale of B2C clothing category pactions in China reached 199 billion 650 million yuan, an increase of 87.4% over the same period last year, and the growth rate was much higher than that of the large retail enterprises in that year.

Fast fashion to achieve two-way expansion of O2O: online sales, offline shop continues to expand.

He pointed out that the development trend of China's retail industry: market sales will grow moderately for a long time. The development direction of the future retail industry will be the integration of various channels to achieve the lowest price retail mode.

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< p style= "text-align: center > > strong > Zhang Xin, deputy director of ergonomics center of China Standardization Research Institute < /strong > /p >

< p > Zhang Xin, deputy director of the center for human efficacy of the Chinese Standardization Research Institute, takes the theme of "tailor-made for the Chinese people" as the theme. The basic data survey of national ergonomics is carried out. The close relationship between Ergonomics data and clothing design is elaborated, and the latest national ergonomics data survey is shared. Wu Tao, President of ZOKAY, has analyzed the cross border integration of Chinese underwear and jewellery brands.

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< p style= "text-align: center > > strong > Wu Tao, CEO of ZOKAY, < /strong > /p >

< p > strong > cluster interaction, the strategy of industrial development is /strong > /p >

In the last interactive session of the forum, Chen Muzhu, the director of the textile industry cluster in Fujian, director of the Textile Bureau of Changle, Zhongshan, deputy director of the Bureau of Xiaolan Town of Zhongshan, Zou Haibo, deputy director of Dali Jing, Foshan, deputy director of the economic and Trade Bureau of Shenzhen Guangming New District, Zhou Huirong, the president of the cluster and the business representative, Ma Rui, vice president of sales, Ma Rui, chairman of the Xinyi Group, chairman of the chairman of the group, the general manager of the knitting industry and the president of P LACA, etc., discussed the development of each cluster and explored the pformation, integration and development of the underwear industry.

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< p > industrial cluster interaction < /p >

< p > Changle is China's textile industry base and China's warp knitting city. Lace production accounts for about 70% of the country, which is very important to the national underwear industry chain. Chen Muzhu, director of Changle Textile Bureau of Fujian Province, points out that the annual output value of Changle industry is 170 billion yuan, and the annual output value of textile industry is 110 billion yuan. Changle is supporting the textile industry, including the warp knitting lace industry, and has established a relatively complete policy system from planning services, land services, credit services, industrial public platform services, and regional brand services.

Zheng Chunhua, general manager of air port knitting, expressed the hope that the government and the association will continue to support the development of the industry.

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Zou Haibo, deputy director of Dali Jing, Nanhai, Foshan, pointed out that the government of Dali Town, in collaboration with the textile industry association in 2002, established the China underwear innovation center. Next, it will cooperate with the China Textile and clothing education association to set up a training and education base, and communicate with the China Quality Supervision Bureau to establish a testing center, so as to provide guarantee for product quality.

The regional brand of Yanbu underwear has been widely recognized by consumers. Olennon and other six enterprises have won the well-known trademarks in China and the famous brands in Guangdong province. The industrial cluster of Yanbu underwear is also developing the standard of "salt step underwear". Now, in the weaker channel of electricity supplier construction, salt step underwear has been actively promoted, and important breakthroughs have been made in the past two years.

Chen Weiqiang, chairman of Xinyi Group, pointed out that Yanbu underwear has held a "underwear Cup" underwear model competition in Yantai in recent years, and set up a pilot project of Yanbu underwear industry alliance. It will create a national famous brand demonstration area, and the underwear enterprises will unite with each other to achieve competitive and orderly cooperation with the help of the regional brand of Yanbu underwear.

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< p > Chen Deting, deputy director general of Xiaolan Town Bureau of Xiaolan Town, Zhongshan, pointed out that Xiaolan, Zhongshan, based on the honor of the famous underwear towns in the country, actively develops the cluster industry, especially the underwear industry. At present, it needs to enhance the function of the coordination service of the trade association, improve the cohesive force and appeal of the association, and carry out the structural reform in the government, so that the industry association can undertake the substantive functions of the government and jointly promote the development of the industry.

The three parties, including government, industry and enterprises, will jointly promote the development of regional industry.

Xiaolan chamber of Commerce Clothing System < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Industry Association President, dragon Zhijie fashion company chairman Zheng Dehao pointed out that the chamber of commerce is a bridge between the government and enterprises, and its operation needs more attention and participation from the government.

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< p > according to Zhou Huirong, deputy director of the economic and Trade Bureau of Guangming New District, Shenzhen, as the traditional industry of Guangming New District, the underwear industry has now been positioned as the characteristic industry and fashion industry of the new district. This base has gathered many famous underwear mold and accessories accessories manufacturing enterprises such as Virginia, snow fairy, Yoshida zipper, Eddie Monto, and so on, and has initially formed a large-scale and high-end industrial system with upstream and downstream supporting industry chain, including design, finishing, front-end marketing and underwear professional training.

At present, Guangming New District and Shenzhen underwear industry association cooperate to build an underwear business platform and other measures to consolidate the service platform and boost the pformation and upgrading of traditional industries in the region.

Ma Rui, deputy general manager of an Li Fang, said he hoped to have a chance to join hands with Guangming New District to promote the development of underwear industry.

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< p > Qiu Weijie, President of Nanjing midvein LACA, expressed the hope to build research and Development Center for body sculpting underwear industry. It is very important for Chinese women to understand physical beauty better and care for the image of Chinese women.

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