Shop No. 1 Has Its Own Clothing Brand.

< p > Dangdang announced that it had stopped its own "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand. Recently, it was reported that the No. 1 shop's own clothing brand BESTLUCK will be adjusted.

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< p > reporters on Wednesday (June 4th) contacted the public figure 1 shop and went to the interview outline. But as of press release, no response was received.

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< p > in the view of the industry, the competition of clothing is fierce. The brand needs more investment, and the genes of the electricity supplier and its own clothing brand do not match.

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< p > < strong > private clothing brand is out of stock > /strong > /p >

< p > these days, users of No. 1 shop should notice that BESTLUCK, the clothing brand of shop No. 1, has a large shortage.

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< p > according to the Beijing business daily, except for underwear and stockings, all BESTLUCK products are out of stock, especially in the season.

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< p > reporter found that after searching for BESTLUCK brand in shop No. 1, nearly half of the men's T-shirts were labeled with sold labels, and women's T-shirts were more numerous.

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< p > for the current situation of mass disappearance of its own clothing brands, shop No. 1 said that the relevant department heads of the department store were not in the country. As of press release, the daily economic news reporter had not received any information on the adjustment and subsequent development of his own clothing brand.

1 public relations people only said that the products of their own clothing brands are still on sale.

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< p > according to the "Beijing business daily" report, shop No. 1 said it did not stop selling BESTLUCK, but its development strategy is unclear.

It is reported that the popular department store is the key development strategy of No. 1 store this year. The shortage of goods is due to the sale of famous brand before BETSLUCK.

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< p > Xiong Xiaokun, a light industry researcher at CIC, believes that the individual products are in a normal state because they are hot but they are out of stock. But the clothing and most styles are out of stock in the season, indicating that the No. 1 shop has its own brand development and adjustment.

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< p > < strong > electricity supplier and private brand gene mismatch < /strong > < /p >

< p > last May, shop No. 1 owned its own clothing brand BESTLUCK, which was produced in the form of OEM. According to its planning at that time, the initial launch involved 500 SKU (inventory units) with underwear, T-Shirts, socks and so on, and the main product was "safe and comfortable".

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Before P, its clothing brand team is independent of the three major plates of consumer electronics, food and beverage, and department stores of shop No. 1, reporting directly to CEO 1.

But at present, ETSLUCK has lost its independence and the team has merged into the popular department store.

This behavior has been interpreted by the industry as the 1 store's attention to BESTLUCK is declining.

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< p > in fact, in the year when BETSLUCK is online, its category is always lingering in place, such as underwear and T-shirts. During the celebration of shop No. 1, the BESTLUCK brand T-shirt has even become an activity giveaway.

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< p > in the eyes of the outside world, BESTLUCK of shop No. 1 has gone through a similar way with van gentry, pushing a simple T-shirt.

It is reported that shop No. 1 store's BESTLUCK < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > team, many responsible persons are from the angle of fan Ke Cheng.

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< p > as we all know, the electricity supplier develops its own brand of clothing. No. 1 is not the first person to eat crabs.

For it, every guest is a warning.

During the triumph, unpredictable market and consumer demand led to an embarrassing situation for all customers later on.

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< p > quality control and high gross profit are the reasons why Shop No. 1 entered a href= "//www.sjfzxm.com/" > dress < /a > field.

Dangdang CEO Li Guoqing also said that the gross profit margin of clothing can reach 60%.

But it is worth noting that Dangdang launched its own brand Dangdang top quality products in May 2012 has also been halted.

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< p > Senior retail expert, Zhong Hao commercial management company CEO Ding Hao Zhou told the daily economic news reporter, taking a more powerful hypermarket as an example, at present, there is no success in the development of clothing's own brand.

He said that compared to toiletries and other necessities of life, the choice of clothing is very large and fierce competition in the market.

"In such a case, it is almost impossible to have price advantage and brand awareness, let alone the brand of electric business, and it is impossible to succeed."

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< p > Xiong Xiaokun pointed out that the genes of e-commerce and its own clothing brands do not match.

"Taking Shop No. 1 as an example, its initial rise is mainly business super products, so the consumption object of people's traffic is also much more. Once developing new categories, it is usually carried out in existing consumers, and consumer groups are limited."

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