Chengdu Wangfujing Department Store Is Connected To Wechat To Pay For One Customer And One Shop.

< p > May 17th, the Wangfujing department store in Chengdu is on the line. WeChat pays Pad cash register. Customers can pay fast payment through WeChat when they check out. They not only get rid of the pain of queuing, but also share their products with WeChat friends and share their shopping experience with friends.

< /p >

< p > "we hope to establish a connection with customers through the WeChat service number, to achieve continuous customer contact and create a one shop service. That is, through the accurate message push and digitalized membership management of WeChat service, pforming the loyalty of customers into loyalty to department stores and the operation of new customers into loyal customers", the head of Chengdu Wangfujing Department said that after the WeChat service number was connected with customers, the equivalent of each customer in Wangfujing had a digital identity ID, which could replace the ID card to open up a universal account system for the enterprise, so that we could bring more "shopping" experience to customers.

< /p >

< p > in other words, Wangfujing and WeChat's prepaid card business will also be launched in the near future, which will bring more convenient shopping experience to users.

< /p >

< p > it is reported that in the activity, WeChat elements infiltrated into many activities, such as sign in activities, micro spike, impressions of Wangfujing, surprise gifts, WeChat payment and red packets.

Customers at Wangfujing department store can directly sign the WeChat code to get the discount on the day and choose the best products.

Moreover, when customers share their friends with their products, friends can also buy online and interact with shopping guides.

After the customer is away, the shopping guide can still send the goods to the customers in Wangfujing mall and guide customers to buy or shop.

This not only enhances the interaction between customers and stores, but also creates a new interactive shopping experience, which presents a comprehensive three-dimensional shopping experience of O2O brought by WeChat.

< /p >

< p > activity site, Wangfujing is a combination of virtual reality WeChat shopping panoramic experience area, in the form of micro spike, with a large number of large Pad combined with virtual reality combined scenery, forming a kill area.

When the spike time is not yet available, customers can interact with Pad, get the Chengdu dialect, the collection of Wangfujing characters, the interesting interactive experience, and also print the photos on the site.

At the beginning of the spike, Pad will display the spike products interactively. Customers can buy them at a very favorable price through WeChat sweep code. They will completely bid farewell to their wallets, and also pick up the goods under the line or deliver the goods online.

< /p >

< p > in addition, < a href= "//www.sjfzxm.com/news/index_c.asp" > Wangfujing < /a > the popular WeChat red bag is also added to the shopping link, the whole WeChat shopping gives red packets.

As long as customers use WeChat to pay for goods, customers can get 5-100 yuan red packets, and the random amount can also be shared with friends.

WeChat red packets not only stimulate customers' consumption in the store, but also locate potential customers to shop.

< /p >

< p > in February 14th this year, Wangfujing department store began to trial run WeChat shopping in flagship store in Beijing department store. Then, the 5 other stores in Dongan market, Changan shopping center, Shuang an shopping arcade, Daxing Wangfujing department store and Seth general store were also fully connected to WeChat payment.

The store in Chengdu hand in hand with WeChat, is also the Wangfujing department store in all stores to access WeChat payment, and WeChat launched a more important step in depth cooperation.

< /p >

< p > "the cooperation between enterprises and WeChat can be said to be a win-win move for the three sides", according to industry analysts.

< /p >

< p > first of all, there are four advantages to Wangfujing: to foster the O2O ability of merchants by means of WeChat's fast connection ability, to help merchants improve their channel construction at the mobile terminal; to strengthen the stickiness of members and ordinary customers to Wangfujing, that is, to establish a connection between Wangfujing and every customer through WeChat, to identify every customer, to create one shop and one store; to establish a pan membership experience, that is, to promote the whole channel construction through the mobile Internet capabilities provided by Tencent; to make use of WeChat's social attributes, to realize the socialization of < a href= "//www.sjfzxm.com/news/ index_c.asp" > department store < /a >.

< /p >

< p > to Tencent, it can provide users with special service and payment scenarios for all the stores in Wangfujing, for "a href=" //www.sjfzxm.com/news/index_c.asp "> WeChat < /a"; increase the stickiness of WeChat users, create more shopping scenes on existing social platforms, and create WeChat's first benchmark case to promote the development of the whole industry in the department store.

< /p >

< p > for users, Tencent's big data, operation and location are all based on social platforms. Users do not spend much time on this platform everyday.

If combined with more effective shopping scenarios and offers, it will provide users with more value.

< /p >

< p > "WeChat connects people and people, connects information, connects objects, and connects businesses. We call it" Powered by Weixin ". WeChat team said, we hope that this thrust of WeChat can help Wangfujing better connect customers, build mobile account system, enhance the operation capacity of department stores, help Wangfujing build its own ecosystem through the open platform of WeChat, enhance the brand image of Wangfujing, and create a benchmark for innovative operation of mobile Internet through the entire traditional department store industry.

< /p >