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Sales Promotion Helps Ease Product Loyalty.

2014/5/18 19:29:00 5

Sales PromotionProductLoyalty

< p > < a href= > //www.sjfzxm.com/news/index_c.asp > gift printing > /a > the biggest advantage is building brand loyalty. As consumers participate in this promotional activity, they will continue to keep buying behavior, which is the foundation of brand loyalty. This is also the most important factor to apply this method. < /p >
< p > besides, it has the following functions: < /p >
< p > 1. create product differentiation in similar products. When a large variety of brands with different brands are present in front of consumers, it is difficult for them to make decisions, and the promotion of spot promotions can enhance brand characteristics, especially in retail outlets, and promote sales more effectively. < /p >
< p > 2., in the advertising campaign of establishing brand image, the effect reflects that low cost promotion can replace high budget advertising investment. < /p >
< p > 3. due to the large number of continuous a href= "//www.sjfzxm.com/news/index_c.asp" > procurement < /a >, too many consumers will naturally leave the market for a period of time, so they can effectively crack down on competitive brands. At the same time, this way of promotion can also improve the frequency of using products and drink to break through seasonal restrictions. < /p >
< p > < strong > reasonable use of gifts, printing occasions < /strong > < /p >
< p > attract continuous and continuous purchase. Continuous promotional activities can ensure the existing customers, help develop brand loyalty and develop buying habits. < /p >
< p > reduce the purchase of "a href=" //www.sjfzxm.com/news/index_c.asp "competitor" /a > products. When buying a specific (designated purchase brand or purchase point), it often prevents customers from temporarily buying non-specific purchases, thereby weakening competitors. < /p >
< p > < strong > commonly used method < /strong > < /p >
< p > 1. retail type printing. There are generally two ways for retailers to promote printing sales: < /p >
< p > retailers give bonus points. < /p >
< p > this is a benchmark to give customers a certain amount of money in a retail store. When consumers collect points to reach a certain quantity, they can exchange gifts according to the catalogue. < /p >
< p > retail outlets. < /p >
< p > the activities of collecting gifts at retail outlets or resale shops are aimed at attracting customers to patronize. Food stores and supermarkets are most commonly used in this way of promotion. They often use group gifts to attract business. < /p >
< p > 2. manufacturer printing. There are two situations when manufacturers use stamp promotion: < /p >
< p > manufacturer's collection. < /p >
< p > refers to the collection of points, such as integral coupons, discount coupons or other certificates of proof, which are based on the position of the manufacturer. This point of sale promotion method is mainly to encourage consumers to buy more products, collect a certain amount of coupons, exchange various kinds of free gifts, or enjoy discounts when buying goods on this basis. < /p >
< p > Packing points. < /p >
< p > this means that consumers must collect essential labels or shopping vouchers within a limited time and submit them before exchanging gifts. This timeliness restricted gift giving is easier than the continuous presentation of the gift package. Rules are used to collect gifts from groups of consumers by buying different packages, so they are also known as package points. Using this way to promote sales, organic will cause consumers' interest in products, so as to achieve the purpose of attracting consumers and potential customers. < /p >
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