How Can Online Stores Win In The War Of Clothing Promotions In Spring?

< p > < strong > one is accurate < a href= "//www.sjfzxm.com/news/index_c.asp" > location < /a > /strong > /p >

< p > is mainly manifested in the theme is clear, clear is to convey the brand image publicity or on-site sales, do not fall into the sale of wind, discount wind sales promotion erroneous zone.

In addition, we need to understand the dynamics of competitors, especially in several major holidays, such as new product status, discount, gift distribution, new product introduction and so on.

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< p > < strong > two determines the best action plan < /strong > < /p >

< p > in addition to the careful planning and personnel arrangement, there must be a good plan to play the advantage of teamwork, to work together in a unified manner and to work well. Secondly, there are strong a href= "//www.sjfzxm.com/news/index_c.asp" > execution capability < /a >, and all activities arrangements and material preparation should be closely linked to the theme of activities, and the head of the Department should be clear about every aspect of the activities, understand the progress of each block, find out and solve new problems in the activity scene in time, carry out detailed training for the personnel involved in the activities, thoroughly convey the purpose and theme of the activities to everyone's hearts, and fully mobilize the enthusiasm and sense of responsibility of every employee.

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< p > < strong > three determine time arrangement and plan < a href= "//www.sjfzxm.com/news/index_c.asp > budget < /a > < /strong > /p >

< p > sales promotion time is early and not late. Special activities should be three or four days earlier than rivals, so as not to be beat by rivals.

Good planning, good timing, if there is no complete and accurate planning budget, then the product is not enough, sales promotions are not in place, customers can not buy the purchase, the take can not, will also affect the overall activity effect.

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< p > < strong > four is the scene atmosphere construction < /strong > < /p >.

< p > the festival atmosphere includes two parts. One is the atmosphere of the scene, including the poster of the atmosphere, the posting of POP, the layout of decorative items, the proper broadcasting and music, which will stimulate the desire of customers to a large extent.

Specifically, do a good job in the theme advertising, from color, headings to programmes, activities, etc., highlight the festival atmosphere, create holiday business opportunities with theme advertisements, and another atmosphere is the mood of employees, which depends on whether the organizers can mobilize the positive attitude of employees.

The most effective way is to work out an appropriate task and sales target, and reward them at the end of the activity.

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< p > < strong > five is to strictly control the promotion cost < /strong > < /p >

< p > rational prediction and control of input-output ratio should not be blindly with whom to spend money; try not to face up to the strong manufacturers, especially not to compete with strong competitors in price war. They should make a new way to highlight their advantages and selling points. In fact, the design of holiday promotion activities should be "self adapted" so as to achieve good results.

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< p > < strong > six is the evaluation summary < /strong > < /p >.

< p > every holiday marketing activity needs a good evaluation summary so as to enhance the quality and effect of holiday marketing.

For example, the sales volume of this activity, the effectiveness of its implementation, the consumer evaluation ratio, and the general reaction of the industry.

Analysis of the advantages and disadvantages of each activity; summarize the success, learn from the lack of lessons.

The purpose of evaluation and summary is to avoid risks and achieve greater success for the future.

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