Zhuo Yong: A New Mode Of Differentiated Management Of Shoe Material Enterprises

The real start of the conversation with Xie Zhizhuo was half past six p.m., and during the three hours waiting, the reporter observed that there was no less than fifty of the guests in the shop asking for orders and purchase. With popularity, there is no fear of no business, just like Xie Zhizhuo, who has been unable to deal with the business for a long time, responded to the interview. At the very beginning, they had only three people. From thirty people to hundreds of people and then to today's scale, it was also like his business, from the initial product to the later series of colors, to today's one-stop shopping.

　　 One stop service Metamorphosis

"At the beginning, I didn't have much ambition. At the beginning, I was just trying to find a project. I didn't find the original product supplier, but I found the existing product supply in a wrong way. After knowing that our brother (and his brother Xie Zhiyong) gave up the original product, he started this project today."

Five years ago, when it was hard to start a business with a lot of battles, it was not easy for small bosses to fight the river. At that time, we made the product diversity: Hengli (Zhuo Yong's predecessor) broke the restrictions of the 50 and 50 colors in the market, and made a material of three hundred and five hundred colors. Price advantage and color fullness have won many benefits, which seems very much like the marketing of shoes and clothing integration of children's shoes and clothing products in Fujian market now. "Five years ago, we did the color department, but at that time we were all cloth, and then with the continuous development of shoes and leather, we have today's concept of" one-stop ". It can not be said that this is the foresight of an industry, and only those enterprises that dare to innovate and surpass can win more market share.

"Boutique in the industry" Industrial materials All the information will be contacted by Zhuo Yong. Products and full coverage will enable customers to rely more on us when they trust. This is also constantly urging us to develop more, newer and better products.

How do we get to the current situation of all products in the upper reaches of shoes and leather from the original color system? This stems from the two brothers' indomitable struggles and struggles, from shop apprentices to garment factories, and then to shoe factories, and the tunes of Minnan people "love to win" to go deep into everyone's bone marrow. They jumped out of other circles, weaving their own baskets, and weaving two brothers' "business dreams".

　　 "Whampoa military academy": Contradiction

"Fujian is a shoe capital, but if you want to buy shoes, you will be an outsider." But Zhuo Yong as a "shoe material trade" company, from the purchase of materials to "cross threshold" comprehensive and one-stop is not empty.

In the past two years, with the promulgation of the new labor law, the rise of labor costs has caused a lot of "human contradictions". In the face of this problem, Xie Zhizhuo did not shy away from it: "I am like a military academy in Whampoa, which has trained a group of people in a number of industries, coming and going." Of course, such shoe material "officer" school is bound to be separated from Zhuo Yong's business and business. Because it involves all the industrial production lines upstream of the footwear industry, it is a good opportunity for us to contact and grasp all the links of the entire production line in a handful of enterprises in Southern Fujian. Of course, this is a common goal for all.

However, the contradiction between employment is not only limited to this, but it is also not a contradiction. It can only be said that Zhuo Yong is a good platform for self growth. but Xie Zhi Zhu The two brothers, like many other businesses, have encountered a similarly hard nut to crack: to dress for others. Some people came out alone after learning something, partly because they changed their new owners, which seriously affected Zhuo Yong's source of customers. People who walk out of their stores and become competitors are their greatest challenges. After constant thought and observation, he realized the problem. Of course, he also has a new understanding and definition of today's "Whampoa military academy".

"Nowadays, it is not what kind of people are trained!" first, those young people who have been used to the rich days and seem to experience life are very far from the needs of enterprises. They are not suitable for long-term training. Second, after training for a period of time, people who are out of tune with the culture and ideas of the enterprise will soon be dismissed. Third, in the enterprise, they can understand the enterprise culture, integrate into the team and management, take charge of the work and responsibilities, and keep pace with the development of the enterprise. Such talents are the object of training, and are the training standards for the future internal staff of the "one-stop" enterprise "Whampoa military academy".

"As long as I can train people, I will not let him go away easily. People who are not well trained will quit early, the threshold is very sad, and it is not easy to enter the industry, so they will eliminate many people. Of course, this will naturally face more "shortage of labor" problem, so Xie Zhizhuo's insightful boss will be so busy.

To this end, in fact, the sharp contrast between the sharp contradiction between the "labor shortage" and "labor shortage" and the "rising unemployment rate" has not been a matter of further exploration and deep excavation. The criteria for the usefulness and choice of the enterprises have become the key to deciding the development of the enterprises themselves and the enterprises. Precisely because of such a major contradiction, the owners of shoes are doing business on their own, while recruiting people. Zhuo Yong, the "Whampoa military academy", is also changing at the very low threshold of the year, because they are stabilizing an era and a grandiose era.