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Shop Decoration Should Be Integrated Products To Determine The Overall Style.

2014/3/11 19:58:00 25

DecorationOverall StyleOnline Shop

< p > there are some similarities and differences between the online shops and the physical stores. Some of them are very successful, but some of them are very unsuccessful.

Whether it is an entity shop or an online store, it is essential that the decoration is good or bad, whether it can attract the eyeball or not to highlight the product features.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > style > /a > determination.

This is related to the thinking of the whole operation. This point is mentioned in my other post, I have made a link below, and the interested shopkeeper can go to see it. We need to think carefully about the products we sell. What is the most prominent point? If the product is younger, we should highlight the characteristics of youthful vigor in decoration. If it is the main high-end line, it will give people a noble and magnificent feeling in decoration, and for the shop style setting, every shopkeeper must seriously think about it.

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< p > < strong > the choice of hue < /strong > < /p >


< p > 1, what is color?

In front of us, we talked about the determination of decoration style, and where is this style reflected? It is reflected in the tone of the whole shop.

What is tonal? Color refers to the overall performance of the storefront, is a large color effect, is a clear feeling.

In nature, we often see this phenomenon: objects of different colors or shrouded in a golden sun, or shrouded in a veil of mist, or enveloped in the golden yellow of autumn, or unified in the silver and white world of winter.

This kind of color is wrapped on a different color object, so that all objects of different colors have the same color tendency. This kind of color phenomenon is tonal.

The expression of hue is to give people a sense of entirety, to highlight youth vigor, to highlight professional sales, or to highlight childlike innocence and so on.

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< p > 2, the way of expression of color.

Through the previous description, we know that the way of expression of hue is mainly reflected in the choice of colors, and which color should be chosen for their own storefront so as to truly reflect their own product characteristics and marketing features? That is, the choice of the shopkeepers themselves, and I post below the meaning of various colors, so that you can match your own marketing style with the overall color of the store that you think you should choose.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > shop main map < /a > overall should be neat > /strong > /p >


< p > baby main map is used to show the real side of the product, not to list all activities of the shop.

However, some of the shopkeeper will be mistaken for the main role. They like to write "last day" and "only 300 pairs" in the gap of the main picture.

And the most important point is that the effect on the front page of the store is not uniform, which directly affects the overall beauty of the storefront, thereby indirectly affecting the customer's staying time in the store.

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< p > on the main map, just highlight one point of your product or marketing. Don't add too much to it. The buyer buys the product, she rushing to the product, not rushing to the "one day, the last day". Of course, you need to set up a limited time purchase and other sales promotion, you can set up in your product details, I am talking about a shop beauty problem, other issues do not discuss.

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< p > < strong > module integration < /strong > /p >


< p > the layout should be unified and concise.

After the decoration style has been set up for the storefront, the relevant layout is also very important. The disorderly layout will only give the buyers a messy feeling. In this case, do you think the shopkeeper is going to maximize the volume of these traffic into the amount of purchase? My answer is "no".

People who buy things online are basically the members of the shopping group. They have seen more stores than they have eaten, so the overall, simple, and generous storefront allows buyers to stay in your small shop for a moment and turn over your precious ones. Even if you do not make a deal, it is also a kind of popularity.

And for how best to match, you can also compare some successful sellers' decorating skills, from which we can learn a little bit of experience.

Generally speaking, the integration of modules should be concise and clear, highlighting key points and forming a visual impact, which is what we often call visual merchandising.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > poster publicity < /a > /strong > /p >


< p > poster publicity is not necessarily necessary. It depends on the choice of the big shopkeeper.

The function of the poster is to publicize, let the buyer enter your shop, and you will have a glimpse of the main characteristics of the store, so this is a way of publicity that can not be ignored.

Shopkeepers can make a big poster map of your best product, new product or promotional activity in the store at the top of the home page.

Must be prominent, otherwise it will not show the intensity of publicity.

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< p > decoration is not an empty talk, some shopkeeper has not put the shop decoration in the key part, resulting in the loss of traffic. This is a pity. Today I write this post, just want to let all the treasurers take this piece of decoration seriously, let our small sellers have their own place in the competitive place of Taobao.

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