Endow Women With Confidence In Fashion To Make The Monsoon Rise.

< p > monsoon, explained by geographical terms is the large-scale wind system formed by the temperature difference between land and sea as the season evolves.

Shenzhen's a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry also has a particularly fierce "monsoon" with a light and romantic name. The monsoon (Season Wind) is just like a city beauty with a confident smile.

From the initial attention to clothing itself, to the artistic connotation of fashion, and to today's international perspective, to lead the fashion trend of Chinese women's clothing with an international foresight.

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During the period of < p > 12, Wu Xingguo, a monsoon wind trader, walked with her wind and rain, taking her leisurely walk in the fashion commuter and leisurely, telling the changes of the times, reading the sentiment of life.

Working hard and growing all the way, it becomes a beautiful landscape of fashion Shenzhen.

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< p > Ji Houfeng (Season Wind) uses self-confidence, elegance and vitality to build the fashion style of Chinese women's dress and give women a brand-new image.

More importantly, it has endowed women with a modern sense of self-confidence and self expression.

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In the past 12 years, Wu Xingguo, one of the founders of monsoon brand, has perfectly integrated the East West clothing culture, tradition and modern art with a keen fashion eye.

He led the team to operate in an internationally standardized manner, creating a fashion commuter suit that suits both business and leisure activities for the modern white-collar women who pursue beauty and fashion.

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< p >, as a holding clothing enterprise operating at the beginning of its standardization operation with the listed company, Wu Xingguo, our seasonal breeze trader, talked with us about his unique opinions on clothing, brand and fashion.

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< p > > strong > brand road Shenzhen clothing has really risen in the past ten years < /strong > < /p >.

< p > reporter: with the growth of the monsoon brand for 12 years, you have witnessed the development of Shenzhen's clothing.

What are your deep memories of the initial creation and subsequent development of the brand? < /p >

< p > Wu Xingguo: my hometown is in Jiangsu. My major is garment engineering. I have lived in Shenzhen for more than 20 years, and have been in the monsoon for 12 years.

It can be said that I personally experienced the development of the clothing industry in Shenzhen.

The clothing industry in Shenzhen has a history of 20 years. In fact, I think Shenzhen's "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a "true rise and development in the past 10 years.

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Around P, 2000, the brand clothing industry in Shenzhen developed vigorously with the rapid development of domestic economy. At that time, we entered the market and built the brand of monsoon.

At that time, a listed company in Singapore invested in holding our brand. It was also the first woman dress in Shenzhen women's clothing brand with international background.

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< p > as a professional manager, I have been fortunate to grow with the enterprises and the garment industry in Shenzhen at the initial stage of brand development.

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< p > < strong > Fashion road "fashion" is the carrier of memories and dreams. < /strong > /p >

< p > reporter: "fashion" usually refers to fashionable fashionable clothing in a certain period. What do you think of it? < /p >

< p > Wu Xingguo: I think, "fashion" is not just a "a target=" _blank "href=" //www.sjfzxm.com/ "clothes" /a ", a logo, not only is we used to cover up the" a target= "_blank" _blank "," href= "> textile > products.

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< p > a piece of clothing carries many moments in our life. It can be the first time you wore a dress with your sweetheart, which can be the suit you wore when you interviewed successfully.

"Fashion" is our memory and dream carrier.

In this view, the monsoon brand also makes every garment for our consumers.

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< p > reporter: how can the monsoon make a golden road in the clothing industry with the power of capital? < /p >

< p > Wu Xingguo: in May 2002, the SeasonWind officially entered the Chinese market.

We have been working with foreign a target= "_blank" href= "//www.sjfzxm.com/" for more than a long time, and the design center of the monsoon is at the helm of the art director of the French designer.

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< p > 2005, Monsoon's sister brand S Ye fon Chen Feng also officially landed in China, positioning the high-end women's clothing brand, hired the famous designer Adam Woodhouse Jones knife who had been designed by KENZO and DIOR.

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< p > the "office fashion" of the monsoon positioning, provides office fashion tramway and casual wear for urban white-collar workers, and Chen Feng's positioning is "French elegance". With advanced gorgeous design route and fine workmanship, it provides the mature women with an introverted, confident and tasteful advanced a target= "_blank" href= "//www.sjfzxm.com/" > dress /a.

The monsoon has more than 600 stores in the country, and its maple has also developed rapidly. It has more than 200 stores, mainly in the second tier cities and the provincial capital cities.

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< p > < strong > Design Road "Sino French combination" make full use of international resources < /strong > /p >

< p > reporter: with the rising purchasing power of consumers and many people advocating the international brand, how do you view this phenomenon? < /p >

< p > Wu Xingguo: I think this is a good phenomenon. Advocating big cards is actually an increase in the level of consumption of Chinese consumers.

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< p > clothing is not a material product, it is essentially a spiritual need.

There is nothing wrong with advocating big cards in terms of personal consumption ability, and it is also conducive to domestic industrial pformation.

In recent years, we have been looking for gaps and learning from international brands. As the market continues to mature, we are also upgrading our design capabilities and innovation capabilities.

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< p > reporter: many Chinese fashion brands are talking about "internationalization". What do you think of the international style? /p of Chinese clothing?

< p > Wu Xingguo: local clothing brands should not follow suit alone, and do not internationalize for internationalization.

It is not good for enterprises to follow suit and make brand strategy.

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< p > for monsoon, the most important thing to do now is to improve ourselves, speed up product development and market layout.

The design of the monsoon will be completed in France. Combined with the local market and cultural characteristics, the international perspective will be combined with Chinese elements. This is also the use of international resources.

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< p > Shenzhen brand has gone through a period of barbarous growth. The better development of local brands needs to find gaps, find teachers and adjust standards.

First class docking with first-class international resources will make it possible to go out and go strong in the local market.

At present, many garment enterprises in Shenzhen have such a docking capability.

I believe there will be more influential brands in China in the future.

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< p > Transformation Road and new channel of electricity supplier coexist and complementation < /p >

P > reporter: at present, the various wars between electricity and Commerce earn enough money, and the traditional retail industry is crying. How does Ji Houfeng deal with /p?

P > Wu Xingguo: at present, the impact of e-commerce on us is not very big.

In my opinion, the electricity supplier does not exclude the brand. The electricity supplier is actually a new channel, so we can coexist and complement each other.

In the future market, strong brands will not be weak online.

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< p > the response of the monsoon to the rise of the electricity supplier is still very fast. At present, we have our own official mall in Tmall and other e-commerce channels.

We have developed our own APP, which shows our latest trends.

The rapid development of the Internet has also promoted our thinking of the traditional mode, which is a good thing for the clothing industry.

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< p > Star master gate < /p >.

< p > Wu Xingguo, a senior professional who has been engaged in garment industry for more than 20 years.

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In the early years, he served as the chief representative of French fashion enterprises in P. He was responsible for design, production and trade.

In the late 90s of last century, it turned to the domestic brand women's clothing industry.

He was a senior fashion and luxury management major at Tsinghua Institute of economics and management. He is currently studying at EMBA, Cheung Kong business school.

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< p > Star archive < /p >

< p > Shenzhen Xingtai Ji Houfeng Garments Co., Ltd. is an excellent brand women's clothing enterprise with independent research and development, production and marketing integration, and has two independent women's clothing brands, namely, "Season (Season)" and "Chen Feng (s fon)".

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< p > since its inception in 2002, the company has always adhered to "people-oriented" as the core culture of the enterprise.

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< p > 2004, the Season Wind brand was awarded the title of the "top ten ladies' brand in Shenzhen".

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< p > 2008, the company was awarded the title of "Shenzhen top 500 enterprises in Shenzhen" jointly issued by the Shenzhen Municipal Bureau of trade and industry and the Bureau of statistics.

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< p > 2012, the Season Wind brand was awarded the "2011~2012 China market best-selling women's wear" a href= "//www.sjfzxm.com/news/index_f.asp > brand" /a "jointly issued by the China National Commercial General Center and China general merchandise business association.

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