Marketing Point Soldiers: Women'S Clothing Is More Dependent On Store Location Than Men'S Wear.

Not long ago, in the market survey of men's trousers and women's trousers in Beijing shopping malls, we found that the sales of men's trousers area are not very dependent on its location in the shopping mall, while the location of women's trousers in the shopping mall affects the sales of women's trousers to a large extent. P

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< p > generally speaking, female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially when clothes and < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > shop decoration < /a >, the majority of female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

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< p >, is sales of women more dependent on store position than men's clothing? < /p >

< p > it is an indisputable fact that "the location of passenger flow is large". However, on the basis of < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > passenger flow < /a >, women's clothing is indeed more dependent on store location than men's sales.

This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

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< p > when shopping, most female customers like to stroll slowly, where the location is obvious, and the probability of being "stroll" is high.

For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

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< p > female customers have the idea of "shopping before deciding what to buy" before buying clothes. Buying clothes is more random and easier to be "preconceived". First, a brand is seen, and then there is more comparison and fastidious brand seen later.

In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

I randomly interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

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< p > female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

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P, on the surface, many female customers like to shop around every corner of the shopping mall. It seems that if there are more choices, they will not care about the location of the store.

But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing".

In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.

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< p > women's clothing stores seem to emphasize more differences in store design and display styles than men's.

Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar.

And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality.

< a href= "//www.sjfzxm.com/news/list.aspx? Classid=101112107108" > female customer < /a > is always walking and suddenly attracted by a certain store. If this store is in a prominent position, then the bright effect will be further enlarged. How can a sensual lady escape the temptation of "magnifying beauty"? < /p >

< p > editorial comment: female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

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