Special Shoes Break Through The Market To Find The Next Profit Growth Point

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > special shoes > /a > breakout market < /strong > /p >

< p > "Hello, the subscriber you dialed is located in * x square."

A phone call knows where the shoes are located, rather than mobile phones or cars, but shoes.

It is understood that this GPS positioning shoes are AOKANG's footwear industry's upcoming personalized products. Its principle is similar to that of the mobile phone's location system. The special signal launcher installed on the sole can be tracked and positioned wherever it goes.

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< p > AOKANG positioning shoes is only a microcosm.

Under the increasingly serious homogenization of products, the creation of personalized products has become a breakthrough for shoe companies.

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Less than p ago, the Quanzhou shoe company, which was awarded the Olympic Committee's designated leather suppliers, was specially designed for the car owners to design a pair of driving shoes suitable for driving all year round.

The shoe is designed with no bottom to shrink the bottom of the shoe so that drivers can avoid shoe hooking on the pedals while changing the throttle and brake.

The bottom of the shoe is also designed with a skid proof design to ensure that it will not slip when stepping on the accelerator or brake or clutch.

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< p > the "noble bird" launched the balance < a href= "//www.sjfzxm.com/news/index_c.asp" > training shoes < /a > in 2011. The principle is to create a natural imbalance in the front feet and heel parts of the shoes to create a natural imbalance, so that the hip muscles can be adjusted to adapt to the sense of imbalance to achieve "fitness".

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< p > in addition, Zhengda sports has launched < a href= "//www.sjfzxm.com/news/index_c.asp" > swing shoes < /a > its circular functional soles such as power boat heel arch arch toe forward 15 degrees in walking easy weight loss and body shaping; from foreign trade to domestic trade pformation over the shoes and clothes, try to use Chinese Medicine health shoes as a market breakthrough.

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< p > < strong > subdivide selling points and increase profits > /strong > /p >

< p > "in addition to price, channel, advertising and other factors, products have always been one of the core elements of shoe enterprises to win the competitive edge of the market.

The frequent listing of personal shoes is actually an attempt by shoe companies to explore and segment the market and create landmark products.

Analysis of the industry.

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< p > "iconic products are not necessarily the most popular products at present, but they usually have certain personalities to highlight the connotation of the brand, enhance the visibility and reputation of the products, and guide the trend to create future profit points."

"JIM" S brand design director Hui wywyon said.

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< p > symbolic products have become a magic weapon for many shoe companies to create new selling points. Small and medium-sized shoe companies are seeking to survive through the development of alternative products to seize the weak space of powerful enterprises.

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< p > for example, in the case of strong sports brands in China, wild sports chose a new way to focus on the field of breathable shoes. In 2010, the gross sales of breathable shoes rose completely, and 30%2011 years of wild power stopped. Other footwear products only breathed shoes into a world of subdivision.

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< p > personalized products can also bring more profits to enterprises. AOKANG's shoes can reach more than 1000 yuan, and Nike's Lunar New Year shoes for celebrating the lunar new year are priced at more than 2000 yuan or 2-3 times that of ordinary products.

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