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The Spanformation Of Garment Industry Depends On The Demand Difference Between The North And The South.

2014/2/12 9:28:00 35

Garment Industry Spanformation Difference

In 2013, Chinese enterprises are emphasizing spanformation and upgrading, especially in the manufacturing industry, where the cost of labor and raw materials is rising. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > manufacturing industry, all of them begin to follow the international brand and combine with local characteristics to constantly explore their own way of spanformation. Underwear, as the sunrise industry of garment industry, has joined the spanformation army and has achieved good market performance in 2013. In December 2013, the Shenzhen underwear industry association released the first three quarters of 2013: Shenzhen underwear industry produced 600 million underwear, the total output value reached 30 billion yuan, accounting for more than 10% of the national market share. Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that in 2014, Shenzhen underwear industry will be promoted by brand and fashion. "Integrating industry resources, condensing industry strength and promoting industrial upgrading" will become the key word of underwear industry in 2014. China's underwear industry has already passed the initial stage of development, and the promotion period is coming. 
 it is understood that in the past 10 years, the urban beauty has grown rapidly from a small shop with only a dozen square meters to a large modern fast fashion underwear brand group integrating R & D, manufacturing, sales and operation. In 2012, when the marketing income of enterprises was continuously increasing, urban beauty resolutely opened up a new road of spanformation. From the former "production + sales" to the "brand + service" modern enterprise mechanism spanformation, brand boost the development of enterprises. After the implementation of brand spanformation, the "WanDian plan" was launched rapidly: the urban beauty stores in mainland China will expand to 1 000 in the next 5 years. 
In the early days of development, when the demand for China's foreign trade was hot, Zheng Yaonan, the founder of urban beauty, chose to create her own brand, aiming at the market gap, positioning "parity, personality and dignity", wedging into the blue market with "high quality and low price", taking advantage of the financial crisis to occupy the market place, and rapidly spreading the products to the national market. The new a href= "//www.sjfzxm.com/news/index_c.asp" > commercial "/a" mode of "one-stop shopping for body clothing" has made the consumer's eyes a new one, and has also been strongly supported by the dealers. 
 since the financial crisis in late 2008, China's economy has undergone extensive development and has begun the road of spanformation, from speed to efficiency to the pursuit of growth quality. As an indispensable participant in the economy, the development path of enterprises is in line with the general economic situation. During this period, the urban beauty faces bankruptcy pressure several times, but in the face of pressure, long-term cooperation credit and development consensus make the urban beauty get through the difficulties again and again, and nirvana is reborn. In the past 10 years, Zheng Yaonan has led the urban beauty to rapidly grow into a modern large-scale fashion brand operating group with R & D, manufacturing, marketing and operation. The number of stores has exceeded 5000, and its products cover nearly 10000 kinds of brassiere, underwear, home clothes, body clothing, thermal clothing, socks, underwear accessories and so on. The mature channels of underwear brand franchised stores require a brand of appeal and four seasons products that can support the sales volume. In the process of completing the brand spanformation, urban beauty emphasizes the differentiation of products, highlighting the difference in design performance with other similar brands, and also subdividing the demand difference between the north and the south. 
 2012, when the marketing income of enterprises was constantly innovating, urban beauty resolutely opened up a new road of spanformation. In the Chinese underwear industry with over developing capacity, the beauty of the city again aims at a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > Blue Ocean. It aims to create unique brand positioning and make itself into ZARA in China's underwear industry in terms of price, product, design, storefront and so on, and deduce a brand new luxury luxury brand.