"Shadow" Designer: Gorddy Plans To Build His Own Brand.

< p > the sign is written by Vince < a href= "http://sjfzxm.com/news/index_s.asp" > "cameru < /a >" (Vince Camuto), but the real designer of the men's wear series is far from a famous designer.

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< p > Matteo Gotardi (Matteo Gottardi) is a prolific "a href=" http://sjfzxm.com/news/index_s.asp "fashion designer /a", designed for five or six different brands, including both the rugged short coat for Joseph Abboud and the traditional knitted shirt designed for Nord's own brand.

As a "gunner" designer, guttdi inspired Rogan Gregory to use a series of neutral colors in a recent series, and created a style of tailoring and cool feeling for Vince Camuto a href= "http://sjfzxm.com/news/index_s.asp" > men's wear < /a >. "Logan Gregory"

He also designed men's clothing for Levi's (Levi 's), designed a series of men's suits for Nicole Miller, and worked on the private brand series of a href= "http://sjfzxm.com/news/index_s.asp" > Messi department store "/a" (Macy).

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< p > Gotar Di said, "I regard myself as a shadow writer."

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< p > shirts, trousers, coats, shoes, belts, neckties, sunglasses and cosmetics may be the names of designer designers, but in fact, no one can design so many things.

Take Karl Lagerfeld (Karl Lagerfeld) as an example, in addition to the design of the independent Fendi (Fendi) and Karl Lagerfeld brand, which he himself is at the helm, does he have to design every fashionable Chanel (Chanel) skirt, coat and shoe?

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< p > Vince Camuto (Vince Camuto) said: "time is not enough."

His namesake < a href= "http://sjfzxm.com/news/index_s.asp > brand > /a > produces 30 kinds of men's and women's products, from sportswear to high-heeled shoes.

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< p style= "text-align: center" > strong > W.R.K. < /strong > /p >

< p > < a href= > http://sjfzxm.com/news/index_s.asp > gouddy < /a > proud of being able to design hot products in a pragmatic way.

The fact is that many of the names of people who appear on clothing labels are "creative directors". Their job is to turn the magic powder of a fashion design concept into a group of designers.

This includes the feeling of arousing a brand's expectation (romantic, sexy, business or sports style), the main color and the type to the designer of the actual knife, while the latter is committed to pforming these ideas into specific pockets, sutures, trouser legs and sleeves.

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< p > this is a link in the increasingly complex apparel industry chain.

In this chain, the design concept was first conceived in some parts of the world, and then produced in other countries' factories, and finally pported to stores around the world.

Nowadays, more and more products are launched by brands, such as sunglasses and fragrances, so they need to hire designers to deal with these tasks.

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< p > Gotar Di has a company called WRKSHOP in New York. He also employs his own design team.

He often designs several brands at the same time.

Nodes Tron Tina Anivesario, a national sales manager for casual wear, met with him in several meetings with several brands, which made her exclaim: "you are really everywhere!" Gotar Di's client said he was particularly good at understanding their brand positioning and designing around the positioning of Tina Aniversario.

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P, 31, said he always wanted to be a fashion designer, but he was not designed to be a professional.

His father insisted that he go to business school, so he went to NYU Stern School of Business, New York University, to study in.

When he talked about his father's actions, he said, "this is the greatest gift he has ever given me."

He said the business school taught him to explain the design in a pragmatic way.

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< p style= "text-align: center" > strong > W.R.K. < /strong > /p >

< p > Gotar Di's next plan: build his own brand.

Gotar Di also has broader goals for fashion.

He is building his own brand, W.R.K., who likes to design sustainable clothing, just like the uniform he and Gregory designed for the Chipotle Mexican Grill restaurant.

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< p > Nodes Tron now sells products of W.R.K., such as a slim leather jacket with a leather border and "Towne".

Arnie Wesa Leo said: "this $495 Towne wool blended lightweight coat shows Matteo's ability to give new ideas to a classic casual wear at a very affordable price."

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< p > Gotar Di was hired last year to design a suit for men's casual wear for Vince Camuto.

This fast growing brand was created by Camuto, who co founded the shoe brand Nine West, and sold it in 1999.

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< p > Camuto said that after building a fast expanding series of women's clothing, he discovered a men's clothing niche market more than a year ago.

At that time, his son John Camuto (John Camuto, 24 years old) went out to buy a set of < a href= "http://sjfzxm.com/news/index_s.asp" > suit "/a". When he came back, he complained that every suit he had tried was too loose.

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< p > obviously, many men's suits are made in traditional loose sizes, but many men want to be more self-cultivation, similar to the 60s century style of Mad Men.

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< p > Camuto said: "at that time we thought," what a good chance. "

He also set a starting price of about $495 for suits.

These suits also gave birth to a complete series of men's clothing.

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Less than P, however, he also needs a partner to look for raw materials, make costumes at lower cost and deal with sales matters.

So he authorized Vince Camuto's menswear brand to the US branch of Itochu Corp., Japan's trade giant, while Itou Tadamata hired Gotar Di to design clothes in New York.

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< p > Itou Tada's reasons for hiring Gotar Di or allowing students to learn fashion design are often expected to spend time drawing and tucking cloth.

What Itou Tada is looking for is communication skills. This designer should be able to listen to the requirements of Camuto and his internal design team so as to demonstrate the details of the fusion with Vince Camuto brand and to produce it accurately with the factory.

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Dan Orwig, director of the Department of American Menswear, Dan Orwig, said: "Matteo is very good at handling this brand's visionary and industry-leading style." (P)

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"P" points out that Gordon is not too obsessed with high-end fashion trends that may alienate men who do not catch up with fashion. This characteristic is particularly valuable in men's clothing industry.

In this field, it is also a bold move to design leather lace in the pocket of lightweight overcoat.

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When p was hired, gorddy met with Vince, a href= "http://sjfzxm.com/news/index_s.asp", "cam" /a, "the interior creative team". The latter assembled photos, cloth samples and other items into an inspiration board to convey the general trend of the brand in the season.

Last fall, after plating those ideas into specific costumes, he delivered drawings and samples to the team for approval - and carefully put forward that each design was only the product of their artistic guidance.

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< p > he said, "100% of those clothes were designed by me, but I never said" I ", and I always said" we ".

The simplest way to get others to recognize something is to involve them. "

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