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Revealing Clothing Store'S Price Skills

2014/1/12 17:24:00 27

Clothing StoresMarketing StrategiesPricing Techniques

< p > commodity pricing, as an important attribute of commodities, has a great impact on sales.

Many times, when you buy it, you will have a deep understanding, which is very much related to your own income level and consumption concept.

Many times, our customers are multifaceted and multilevel, and there is no absolute division of this level. Low income people will also buy certain luxuries. High income people will also buy a large part of the parity products. Therefore, our target consumer group is not absolute, and appropriate price adjustment can win more consumers.

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P > a href= "//www.sjfzxm.com/news/index_cj.asp" > low price < /a > will directly affect the number of people entering the shop, and the low discount products will attract customers of different consumption levels into the store.

Of course, some of the people entering the shop only choose to take our lowest price goods, but most consumers will browse and pick up all the products of the store, which virtually increases the sales opportunities of other products (special price drives positive sales).

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< p > the formulation of the price will have a far-reaching impact on the market share. When entering a new market, consumers may be relatively unfamiliar with the < a href= "//www.sjfzxm.com/news/index_cj.asp" > brand < /a >, and cognition needs a process.

How can we use the fastest speed to let everyone know our brand, buy our products and enhance their influence? The most effective way is to let more children use our brand products and directly produce impression on the products. This impression will be the most direct and effective.

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< p > so reduce the price and open the market, so that more people will know and understand our brand. It is more direct and effective than other advertisements. There is a lot of cognition, a big share and a reputation! The business will naturally get better and better! This is why people often say that the brand is the truth of wearing out! < /p >


< p > there is another situation: price is always the most powerful magic weapon in market competition; therefore, how to occupy a share in the local children's clothing market must always pay attention to the price of the industry.

< a href= "//www.sjfzxm.com/news/index_cj.asp" > price promotion > /a > is the competitive means of every brand. Clothing itself is a traditional industry. There is no technology content, not professionals. It is not clear what the difference is between different brands.

If other brands sell 20 percent off, our discount should be close to or lower, so that we can have competitive advantage.

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< p > related links: < /p >


In the fierce competition, many clothing stores will stimulate customers' consumption through false price cuts, which will only result in the loss of customers' trust, while excellent clothing stores can understand that profits can be rooted in the satisfaction of customers. < p >

Opening a clothing store to implement the principle of fair pricing, proper promotion will not drive up prices when demand suddenly increases, and provide protection for the products sold.

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The sales strategy of < p > AZONA is more and less, so as to minimize inventory.

The company's design department has 500-600 designs per quarter, and regularly launches a batch of new products every two weeks. It keeps the store from time to time with new products, and tells the news of new products at the first time to inform its VIP consumers by sending short messages.

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< p > timely price reduction is an important tactic to open a clothing store. Through timely price reduction, sale of old goods and handling of seasonal commodities, the commodity structure can be adjusted, and consumers' desire to buy can be stimulated through price fluctuations.

From the past to the present, will the timely sale and sale be an important sign to test the immaturity of the clothing store, because the clothing is different from other types of goods and has obvious timeliness and seasonality.

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