The Brand New E-Commerce Image Of Shaoxing Has Entered The Vision Of Shaoxing Consumers

With the arrival of the "Double 11", more and more Shaoxing enterprises have appeared in online malls such as Tmall, JD and so on, such as Kaihaus, Besihan, Balut, Pablo Lu, CiKa, and entered the vision of Shaoxing consumers with new e-commerce images.

"When we first went online last year, sometimes we couldn't sell one piece every day, and when the" Double 11 "sales suddenly exceeded 30000 yuan, I felt it was terrible. Now our worst day is better than last year's" Double 11 "." Kaihaus "is a men's clothing brand in Pingshui Town. After opening its first flagship store in JD, it has now been in Tmall, Vanke, No. 1 Store, ICBC Ju Shanrong Commerce and other online shopping malls have opened online stores, and sales are also rising. Jin Xiaobo, the person in charge of the company, said that during the "Double 11" period, a series of activities were carried out, such as 50% off capping and free when full. I believe that this year, with more experience, the effect will be better. However, he also said that the only regret of online sales is the lack of experience. If there is an experience store to make more consumers feel the product quality, then the sales situation will be better, so he considered opening an experience store.

"Balut" is one of the first brands to link online and offline. It not only opened a flagship store in Barut in Tmall, but also opened 5 direct stores in Hangzhou, Shaoxing and other places. Direct stores integrate sales and experience, which to some extent promotes e-commerce. Not long ago, the sales volume of a single day reached 270000 yuan, ranking 29th in the top list of Tmall men's wear.

"Oriental Ship Clothes & Accessories ”In the early years, it was mainly engaged in foreign trade. Now, it is transforming, upgrading and developing men's clothing brands, and its three clothing brands have been launched in succession. This year's "Double 11", CiKa offline experience store located on National Highway 104 opened, and the online and offline linkage was implemented to implement "red envelope plus discount".

The impact of the Internet on traditional enterprises is becoming stronger and stronger. Therefore, more and more enterprises realize that they must link online and offline, which is becoming Shaoxing clothing A new marketing trend of enterprises: from the beginning of garment foreign trade, to the network, and at the same time, to develop physical experience stores, so as to achieve simultaneous progress online and offline. Although "Hengrui" women's clothing has established more than 50 chain stores nationwide, this year its manufacturers began to consider developing online franchisees to expand online trade. "Paopaolu" has enjoyed a good sales momentum online in recent years, and its manufacturers are also considering opening physical stores to promote online trade.

"We found that e-commerce and traditional offline trade are complementary," said Jin Xiaobo, "Kaihaus". After the development of e-commerce, the person in charge set up a design department, and the design ability became stronger and stronger. The company divided the new designs into two parts, one for its own brand, and the other for offline customers to choose samples. Those customers who originally placed orders with clothing patterns to the company, Now we start to pick new clothes directly from the company. Customers are becoming more and more inseparable from themselves. They also have the right to speak about the price, improving the competitiveness of traditional trade.