Interpretation Of The Success Of The Brand Of The Shoe Company

< p > < strong > past life and this life is different. < /strong > < /p >

< p > 1997, < a href= "//www.sjfzxm.com/news/index_c.asp" > "href=" //www.sjfzxm.com/news/index_c.asp "brand" /a "has won the first well-known Chinese trademark in the industry. In May 2000, when the general secretary of the CPC Central Committee Jiang Zemin visited Jianhu group in Jianhu, at the end of 2007, when the cold spell of the global financial crisis hit just now, restructured company, shoda shoes entered BELLE group and became the ten big news of China leather industry.

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< p > > from then on, the company turned into the industry vision of "Jiangsu Xin Sheng Da Shoes Co., Ltd.".

In the twinkling of an eye, the reorganization was almost 6 years ago. In October 21st of this year, I walked into Xin Sunda. When I arrived at the factory, a thick youth breath came to me.

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The new factory, which was built in 10 months in 2011, is located in Jianhu County high tech park. It covers an area of 100 mu, with an area of 56 thousand square meters. It is located at the intersection of South Ring Road and Jianbao road. Jianbao Road No. 888 is ranked first among the enterprises in the park. The whole factory is located on the East and west sides of Jianhu County. The factory is surrounded by rivers on the three sides, and the workers call it "protecting Factory River". P

Looking at the clear water in the near future, the fish can be seen. Far away, the lake is rippling and the weeping willows are flying. It is a beautiful ecological landscape with the design style of the modern chemical factory.

When night came, we passed by in the breeze, moonlight and two lakes, and felt the joy of this fertile soil.

It can be imagined that under the circumstances, how can 1500 employees of Xin San Da, who make beautiful "foot artwork", work and live in this environment? How can they not be young and full of vitality? < /p >

At the end of 2007, after the reorganization of P, it passed through the stable period in 2008, the adjustment period in 2009, and entered the development period in 2010. Xin Xin Da maintained an average growth rate of 35% in recent years. Since this year, although the whole industry has been severely challenged, Xin Xin Da still maintained a 15% growth rate.

In 2012, Xin Xin Da achieved a sales revenue of 1 billion 860 million yuan, a tax of 150 million yuan, and a 1500 channel construction, an increase of more than 3 times compared with that of 6 years ago.

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< p > the author went to Jianhu this time, when the car just entered the Jianhu Lake, it saw a glorious card standing far away in the car. It was written with the words "promoting the economic development of 2012 Jianhu" and a large photo of 15 heroes. The top of the list is Dong Weimin, the general manager of Jiangsu new sun Shoes Co., Ltd., which is the praise and praise of the 800 thousand Lakers for Xin Sheng Da.

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< p > November 2007, a href= "//www.sjfzxm.com/news/index_c.asp" > shoes > /a > Hong Kong listed companies and BELLE group implemented strategic reorganization. Master's degree is Dong Weimin as general manager.

With the full support of BELLE group, under the joint efforts of the new team, the strategic development goal of "one year stable operation, two years of adjustment and recovery, three years of accelerated development and four years doubling" has been effectively realized.

In 2010, Xin Sheng Da shoes company produced 10 million pairs of leather shoes production line in the new high tech Zone of the county, and built a modern shoe-making enterprise with the most advanced technology, the most rational allocation of resources and the most influential brand.

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< p > < --EndFragment-- > Xin Xin Da shoes industry always regards technological innovation as the top priority of development.

The company has invested 4.6% of its sales revenue in research and development every year. It has introduced international first-class 3D foot laser scanner, digital foot carving engraving machine, digital shoe export machine and other automatic research and development equipment, established and perfected the incentive mechanism for technological research and Development Award, and has set up a platform of Jiangsu provincial technology center and Jiangsu leather shoes engineering technology center.

The company has successfully created a set of new innovation methods such as "blending and whole leather", "big block and small use".

Talent is the foundation of the enterprise's innovation and development. Xin Xun insists on the combination of external and internal training. It has introduced over 20 professional undergraduates and over 30 technical talents, 4 from the senior managerial talents in the shoe making industry, and through the orientation training, post training and work study in the enterprise.

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Less than P, now, like a young lad, Xin Sen Da is pushing forward in the marathon of market competition.

Entering the production workshop, the workers are nervous and orderly, busy, production lines, multiple varieties in parallel, next year's Spring Festival, also have this winter's long, < a href= "//www.sjfzxm.com/news/index_c.asp" > short boots < /a >, there are still a lot of make up and catch up.

The factory leaders tell us that even with such a compact arrangement, 30% of the orders should be processed in factories in Suzhou and Danyang, because the local labor force is still in short supply.

The leader also told us that new forest products, on the basis of keeping comfort, have better performance price ratio, and grafted more popular elements to make the product become more fashionable and expand the consumer group.

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< p > < strong > sharing resources, specialization division of labor injection vitality < /strong > < /p >

< p > I heard two stories: < /p >

< p > a mother of Fujian is an old customer of sun da. She went to the store in Santa Fe. She bought shoes for the daughter of Beijing University. She thought that the shoes were steady and fashionable, and she chose a pair for her husband.

Another 50 year old mother said she was still in her junior year, and she loved the shoes of her.

These two stories are sending a new message to us: the products of our products are young and fashionable.

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The support behind P's new life is that Xin San DA has adjusted the original division of labor pattern: the Jianhu plant concentrates on production and production services, while brand image, customer maintenance, marketing, R & D design have entered Guangzhou and Shenzhen respectively, sharing the quality resources of the BELLE family. This specialized division of labor has injected new vitality and new life into the manufacturing of the company.

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