Richard Hobbs: The Market Of Chinese Brand Collection Is Mature.

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< p > > Hongkong a href= "//www.sjfzxm.com/news/index_z.asp" > The Hub exhibition < /a > and Beijing a href= "//www.sjfzxm.com/news/index_c.asp" > Chic href= "< < >" trend brand exhibition "recently announced cooperation.

Chic will participate in the The Hub exhibition through seminars.

As The Hub also held a round table conference on the development prospects of Chinese brand brand stores in Beijing.

This theme is also the reason why The Hub was founded.

Richard Hobbs, one of the founders of the exhibition, explained this.

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< p > reporter: what is the purpose of this cooperation with Chic? < /p >

< p > > a href= "//www.sjfzxm.com/pioneer/" > Richard Hobbs < /a >: the aim of this cooperation is to promote the concept of brand collection store in China.

As we all know, there are few good independent department stores in China.

Luxury brands are mostly stationed in China through their own concept stores.

Fast fashion is everywhere.

There is a huge gap between them.

Therefore, many brands can not successfully enter the market.

We believe that this is the right time to enter the developing Chinese market.

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< p > reporter: why? < /p >

The franchise business of P group RH: is now more confident of its ability as a retailer, as well as buyers and purchasers.

A few years ago, they did not believe that they had the chance, nor did they believe that they had this ability.

But this period is over.

In addition, most large retail groups continue to search for brands.

They can not create dozens of types of goods on their own, so they must resort to international brands.

This includes sportswear, high street fashion, casual fashion, traditional classic fashion and other types.

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< p > reporter: how to persuade merchants to develop multi brand retail industry? < /p >

< p > RH: first let them know that they will have better profits and earn more.

In addition, as a franchised store, you have little control over the product. You have no real management of the products sold in your store, and everything depends on the brand's decision for you.

But if you have your own store, you choose products, arrange marketing, and promote products.

You control your destiny.

You can earn 60% to 65%, not just 38% to 40%.

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< p > reporter: how can we recommend this new concept to Chinese people? < /p >

< p > RH: J, I think consumers are also pursuing this.

They pursue individuality, pursue more brands, and make more choices.

They can find Italy, French or British brands that they have never heard of in the brand store.

If you don't believe it, you just need to look at the popular online sales. These creative brands are very popular.

In the long run, brand collection stores also help to provide Chinese designers with new sales channels.

They have limited resources at present, so they have to open their own businesses for development.

But the cost is far from what it was ten years ago.

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< p > reporter: through the The Hub exhibition, you want to let some brands that still have no sales network in China enter the market.

Is it based on a belief? < /p >

< p > RH:. This is only for the present.

Because we believe that the market will continue to expand.

All businesses will not be smooth sailing, which also requires certain beliefs.

I firmly believe that China's brand collection market has begun to mature.

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