Wedding Bird Clothing In The First Half Net Profit Loss Heavy

< p > > at the end of August < a href= "//www.sjfzxm.com/news/index_c.asp" > "good bird" /a > the company announced the first half of 2013 earnings, the company achieved operating income of 1 billion 38 million yuan, an increase of 13.29% over the same period last year, realized a total profit of 113 million yuan, a decrease of 28.78% over the same period last year; net profit attributable to shareholders of the upper city company was 82 million yuan, a decrease of 34.96% over the same period last year.

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During the reporting period, the consolidated gross profit margin of the company was 61.38%, down 0.43% from the same period last year, mainly due to the decrease in the current income of the good luck bird brand with a high gross profit margin, while the current growth rate of the two brands of flangton and Haggis two with lower gross margins.

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During the period of < p >, the net site of the news bird brand still achieved a net growth, the single store performance increased slightly, the unchanged terminal still rose; < a href= "//www.sjfzxm.com/news/index_c.asp" > HAZZYS < /a > brand development shop was developing better, sales increased rapidly; San Jie Luo brand significantly adjusted the marketing channel, and the number of shops and new shops were higher.

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< p > because of the macroeconomic weakness, < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a > the retail market is in a continuous recession; some brands are still in the investment stage.

The wedding birds have made corresponding adjustments to the work in the second half of this year. In order to cope with the unfavorable external environment, they began to increase their support for the retail terminal. Because the tax rate of the enterprise income tax was not high, the corporate income tax rate applied by the parent company was raised from 15% in the previous period to 25%.

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< p > good news bird expects that the net profit margin attributable to shareholders of Listed Companies in 2013 1-9 is -50%~-20% and net profit is expected to be 341 million yuan.

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