Lining Becomes The Biggest Beneficiary Of Olympic Games

"Greatness and magnificence highlight the Super China's prestige".

According to South Korea's "Central Daily" reported that the evening of 8, the opening ceremony of the Beijing Olympic Games by more than 15000 people jointly staged an unprecedented public performance.

Deeply infected the 4 billion audiences in the world watching the opening ceremony in front of TV.

The 3.5 hour opening ceremony cost about $100 million (100 billion won), which is the most cost of all the opening ceremonies.

The Organizing Committee of the Olympic Games said that the Olympic Games must be profitable.

Jiang Xiaoyu, vice chairman of the Organizing Committee of the organizing committee, said: "the Olympic Games are expected to have a total operating cost of 19 billion 410 million yuan (about 2 trillion and 911 billion 500 million won) and revenue of 19 billion 540 million yuan." therefore, it is expected that there will be about 130 million yuan (about 19 billion 500 million won).

In the calculation, China has excluded the scale of construction facilities for the Olympic investment of RMB 280 billion yuan.

Chairman Zhang pointed out that the income is specifically divided into TV advertising cost of 1 billion 500 million yuan, various ticketing revenue 1 billion 350 million yuan, corporate sponsorship 1 billion 500 million yuan.

The hidden market of Beijing Olympic Games is very high.

The Chinese sports brand "Lining" is one of the top players.

Lining has provided his own company's products for the Chinese table tennis team and diving team with great potential.

In addition, China's CCTV sports broadcast hosts wear Lining's clothing.

Most Chinese know that Lining is a sponsor.

Lining's CEO Zhang Zhiyong said: "we can't compete with Adidas in capital competition, so we want to achieve the maximum effect with the least cost."

China's appliance company "Xinfei" started collecting Olympic fuel groups in April last year. It also mobilized Liu Xuan, the winner of the women's balance beam medal at the Sydney Olympic Games in 2000. In less than a few months, 100 thousand people volunteered to participate.