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Topshop Brand Enters Paris, France

2013/8/27 12:24:00 28

Galeries LafayetteTopshop BrandParisFrance

< p > the Topshop shop, which was originally planned to open in September, is located in the Paris a href= "//www.sjfzxm.com/news/index_c.asp" > Galeries Lafayette < /a > the two floor of the Department of Lafayette department store, with an area of 176 square meters. It will sell Topshop products including the clothing, accessories and cosmetics series and the Unique product line displayed in the London Fashion week. The model is similar to that of the British department store and the American department store.

This is the continuation of Topshop's guerrilla store in February at Galeries Lafayette in Paris.

At present, Topshop's menswear "brother" brand Topman has been stationed in Printemps Paris spring department store and boutique French Californians. < /p >


< p > Topshop to enter France is its parent company Arcadia Group Ltd., following last month's announcement that the brand will be stationed in Germany and Holland.

Topshop has decided to cooperate with German chain store retailer Karstadt and Holland high-end department store de Bijenkorf in Berlin, Munich, Dusseldorf, Hamburg and Amsterdam.

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"P", from Arcadia Group Ltd. boss Philip Green in December last year, with 350 million pounds to sell Leonard Arcadia Green 25% Partners to the US private equity fund Leonard Green & Partners LP, the international expansion of the company accelerated.

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In June this year, Topshop set up Asia's first store in central Hongkong, P.

The flagship store is a cooperative project of LAB Concept of Arcadia Group Ltd. and Lane Crawford Joyce link Crawford group.

In an interview with Bloomberg in Hongkong during the opening ceremony, Philip Green said he had strong desire to enter mainland China. He said he was looking for a store in Beijing and Shanghai with the real estate association's face: "if we find the right location, we will start the work on the second day."

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< p > in addition, Arcadia Group Ltd. focuses on the layout of the North American market.

At the beginning of this year, fourth flagship stores in the United States, a href= "//www.sjfzxm.com/news/index_c.asp" > Topshop < /a >, opened in Losangeles.

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At the end of June, Arcadia hosted a media preview in the United States to take advantage of the group's lower profile brands, such as Miss Selfridge, Dorothy Perkins, Evans, Wallis and Burton. P

According to WWD reports, Arcadia Group is discussing with the US high-end department store chain Nordstrom Inc. (NYSE: JWN) Nodes Tron and Macy "s Inc. (NYSE:M) Messi" about the entry of the company. The source said that the company will be stationed in the above two chain department stores by the end of this year or next year, adopting similar cooperation strategy between Nord and Nord.

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< p > Arcadia Group Ltd. opened 15 Topshop stores and Topman stores in Nodes Tron Inc. (NYSE: JWN) last year.

The two brands plan to enter 28 Nordstrom Inc. (NYSE: JWN) Nodes Tron in autumn this year to introduce Topman a href= "//www.sjfzxm.com/news/index_c.asp" > suit "/a" and Topshop shoes and cosmetics into the corresponding department of the department store, and open 20 independent stores in Miami, San Francisco and Boston, hoping to increase the two brands to 1 billion US dollars in the next three to four years.

Topshop and Topman, which entered the US market in 2009, now have four independent stores located in New York, Chicago, Las Vegas and Losangeles.

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Up to now, Topshop has more than 300 stores in the UK, and the number of international stores has exceeded 100. P

The brand entered international markets such as Australia, Brazil and South Africa last year.

Philip Green expresses its confidence to continue the international expansion of the flagship brand Topshop and Topman in the form of franchising or establishment of direct flagship stores.

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< p > Arcadia Group Ltd. lost profits in the first fiscal year, and its profit increased by 25% to 70 million 100 thousand pounds.

The group's market value is 2 billion pounds, excluding 600 million pounds debt, and its market value is 1 billion 400 million pounds.

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