Humen Garment Enterprises Hongkong Fashion Festival Harvest Fruits

< p > recently, the "Hongkong Spring Festival 2014 spring summer series" sponsored by the Hongkong Trade Development Council was held in Hongkong Convention and Exhibition Center.

The 35 Humen local a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > organized by the Humen town has made a collective appearance at the fashion festival and has achieved fruitful results at the exhibition.

It is reported that this is the first large-scale Humen town to take part in the Hongkong Fashion Festival in the form of a group. In recent years, the town government has been holding a group to go out for exhibition and exhibiting the best response.

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< p > during the Hongkong Fashion Festival, Humen town organized 28 a href= "//www.sjfzxm.com/news/" > happy Nepal international, happy bun, Yi Ao, Zuo Ni > garment enterprises < /a >, which took 30 standard booths, covering an area of 300 square meters.

At the same time, it also organized 7 brands, including Rudge, Jinhu and Kamin, to participate in the static exhibition.

After the exhibition, most of the exhibitors said that they had made a lot of progress, especially in expanding overseas markets: 28 exhibitors had 385 intentional customers, mainly from Europe, America, Hongkong, the Middle East, Southeast Asia, Japan and Korea.

Among them, 60% of the enterprises have more than 10 customers, and 28% of them have more than 20 customers.

3 enterprises of Tian Tian international, K.TVB and Italy have signed the contract on site, and the turnover is over 1 million 500 thousand yuan.

A large number of exhibitors said that at present, a large number of intention customers are undertaking follow-up investigations and negotiations with enterprises. It is estimated that the actual contract customers will increase substantially in two months.

More exhibitors said that compared with the expansion of the market, the renewal of ideas and awareness is also a great achievement of this exhibition.

Because of the internationalization and professionalism of the Hongkong Fashion Festival, most exhibitors have expressed their vision through the exhibition, not only collecting and mastering a lot of latest fashion information, but also having a deeper understanding of the development trend of the industry. This exhibition has also played a good guiding role in the development of enterprises.

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< p > at the same time, due to the < a href= "//www.sjfzxm.com" > Hongkong Fashion Festival < /a > high starting point and strong radiation, the influence of Humen's local brand has been significantly improved by means of the exhibition platform.

The booth fee of the exhibitors is fully subsidized by the town government, and with "China Humen" as the logo of the exhibition area, unified logo, unified style and unified decoration, the momentum is magnificent. It has become one of the highlights of the exhibition. The overall brand image and clothing cultural strength of < A href= "//www.sjfzxm.com" > Humen dress < /a > have been concentrated on display and promotion, and also greatly enhanced the visibility and reputation of Humen city and "Humen clothing" regional brand.

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< p > because of the remarkable achievements of this exhibition, exhibitors all hope that the Humen town government can continue to increase support, continue to organize enterprises to attend exhibitions, and continuously give support to manpower, material resources and financial resources.

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< p > it is also known that although the Hongkong Fashion Festival was a great harvest, exhibitors also exposed many problems during the exhibition.

As more than 90% of the enterprises are participating in the Hongkong fashion festival for the first time and the first time to enter the overseas market, the situation of the exhibition is expected to be insufficient and not well prepared.

For example, some enterprises do not have English plation, fail to negotiate good opportunities, some enterprises are not well prepared for publicity materials, and their creative ideas are not enough, which reduces the attraction of booth products to merchants to a certain extent.

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< p > when it comes to organizing the group to participate in the Hongkong Fashion Festival in the future, the relevant person in charge of the clothing office of Humen town Bureau said that as the Hongkong a href= "//www.sjfzxm.com" Fashion Festival < /a > the organizing committee stipulates that only the local enterprises in Hongkong or the registered companies in Hongkong are eligible to apply for the special booth on the first floor. Therefore, the next letter will strengthen the communication and coordination with Hongkong Trade Development Bureau, and strive to get a small number of special exhibition booths to display the image of Humen local strength enterprises, so as to further enhance the influence of the local a href= "http:// www.sjfzxm.com" > clothing enterprises "/a" in the international market.

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