Docking Korean Design Resources Or Outdoor Industry Breakthrough

Recently, from Korea Designer Chen Chengtai, Jin Nanrun and his entourage of the union members visited 10 famous Jinjiang companies. shoes Clothing enterprises. Through this visit, Chen Chengtai said that the trip to China's Jinjiang, Jinjiang shoes and clothing industry scale and technical equipment are far beyond their imagination. In the future, they hope to fully cooperate with Jinjiang enterprises and have further cooperation.

Another designer, Jin Nanrun, said that China's outdoor products market has a bright future, but China has a vast territory and different north and South customs. Through this interaction with enterprises, they can better understand the preferences of Chinese consumers. At the same time, they can better understand the needs of Chinese enterprises and let their design ideas keep pace with the pace of Chinese enterprises as soon as possible.

Docking Korean design resources

Or become a breakthrough point in outdoor industry

"In Korea, the consumption market of outdoor products is very mature, and 40%~50% Korean people usually travel outdoors. Therefore, Korean outdoor products have developed earlier in Asia, and the level of product design has always been in the forefront of Asia and the world. Through market research in recent years, we find that domestic consumers are very positive about Korean shoes and clothing design, and think their design is more in line with the Asian fashion trend. Xu Tengda, general manager of Fuxin Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd.

Xu Tengda said that the design of outdoor products in the country mostly invites designers from Europe and America, but the shoes and clothes designed by European and American designers do not necessarily meet the needs of Asians, especially in outdoor products. Outdoor products should be closer to the colors of nature, while Europe and America emphasize a retro style. The color of Korean outdoor products is brighter and more in line with Chinese aesthetic standards. Since 2009, Tian Lun has arranged two designers' teams to visit Korea every year.

During his visit to Jinjiang Mingwei shoes and Garments Co. Ltd., Jin Nanrun showed the latest functional design "DETATO" to everyone, which makes shoes more convenient.

After the exhibition, Zhang Congming, chairman of the board of directors of Jinjiang Mingwei shoes and Garments Co., Ltd., expressed great interest in South Korea's functional design of footwear. He said that at present, the domestic outdoor products market is not mature enough, the consumer groups are not mature enough, and the product design is more homogeneity. The enterprises need to seek more functional design, so that they can have a higher level of breakthrough and innovation in the existing grades, and seek greater room for advancement in differentiation, bringing a new concept of outdoor sports to China.

On the next day's meeting, Tianlong, Mingwei, loutun and other Jinjiang outdoor products Co., Ltd., the relevant responsible persons, expressed willingness to further discuss with Korean designers. According to Jin Nanrun, there is already a very big cooperation intention of a shoe and clothing enterprise, and the two sides will further discuss specific cooperation matters. In the future, he will introduce to other colleagues and promote the exchange and cooperation between other Korean designers and Jinjiang shoes and garment enterprises.

　 Follow up cooperation mode

Enterprises need to discuss with caution.

During the visit, Jin Nanrun said that there were no cases of cooperation in shoe design between Mainland China and South Korea. He hoped that domestic enterprises could follow the model of cooperation between Korea and Japan, hand over the design of some mainstream products in each quarter, or directly provide shoe materials and shoe design from South Korea, and then be responsible for production by domestic manufacturers.

"We hope that more high-quality Korean designers can enhance interaction and experience exchange with domestic designers, and guide the two sides to further cooperation by setting up offices." Zhang Congming said that the development of domestic outdoor products enterprises started late, but still insisted on leading product design, and sought more experience communication. We hope that South Korea will set up an office in Jinjiang. The two sides can cooperate and win together to jointly develop the market and produce more value-added products.

Recently, Xu Tengda, who has just returned from South Korea's inspection, said that in addition to the related visits and visits, Tian Lun Tian is still actively looking for agents in South Korea, hoping that Tianlun Tian's products can penetrate into the Korean market. At the same time, local outdoor brands also hope to enter the Chinese market with the existing sales network of Tianlun Tian and other domestic outdoor brands, and quickly establish a sales network for Korean outdoor brands through domestic enterprises.

"We have more mountains than they do, and of course more people need to climb mountains." Xu Tengda said that the domestic outdoor products market has a bright future. In the future, domestic outdoor products enterprises will have closer cooperation with Korean brands and footwear designers. At the same time, the outdoor products industry in China also hopes to strengthen the cooperation with South Korea through similar visits and visits to South Korea, or even to the international market, instead of being confined to the domestic market.