Famous Legend Of "Ten Thousand Changes And One Million"

In May 1987, Shenzhen's first stock issuing company, Shenzhen Development Bank, was released to the public. shares 。 At that time, for the vast majority of Shenzhen people, stock is still a new thing. It knows little or no knowledge of it, and even hesitate. Under such circumstances, a veteran cadre who has just retired has been making repeated contributions to the party and state with the enthusiasm of the old comrades. He has made up his mind to buy the stock with his accumulated ten thousand yuan in his lifetime and make a contribution to the country again. The old cadre never dreamed of starting a business without capital. Two years later, his ten thousand yuan turned one hundred thousand in a flash, and was moving towards 1 million yuan. The old cadre was surprised and ashamed. He hurried to the party's discipline inspection department to ask if the money was illegally obtained. The receptionist laughed and told him that the money was not illegal income, but the legitimate income of your investment in stocks. 　

"God never takes pains." The so-called "heavenly heavenly" is actually the embodiment of our own spiritual strength. In the fate of the best, we can see the wish of people: when it is calm and calm, it is as light as a boat. When the wind is full of anger, it will be like a sky horse. Zhang Bishi, alias Zhen Xun, Dapu, Chaozhou, Guangdong. When he was 17 years old, his hometown was famine. He left his family and fled alone. He came to Pakistan (neimakarta) in the Netherlands. During his graduation fieldwork, Zhang Bishi paid special attention to observing the local and foreign economic conditions and studying what kinds of transactions are easy to make profits. After buying wine and taxes, he expanded to farming, construction, finance, transportation, mining, business and other industries. When other companies were in their prime, their funds amounted to seven million and eight thousand, so they were called "Su Island millionaire". In Zhang Bishi's life, the most difficult and achievement of his pioneering work should be the establishment and success of Zhangyu brewing company.

Zhang Bishi started to build a winery in 1892. At the very beginning, he took the policy of stabilizing and stabilizing, and began to grasp the construction of raw material base. After many twists and turns, the company spent a lot of money. Finally, in 1906, there were 124 varieties of vineyards covering more than 1000 mu. At that time, the production of wine in China was backward in manual operation, and it was difficult to compete with the new production technologies in Europe and the United States. In order to improve his competitive ability, he attached importance to science and technology, introduced talents, trained talents and introduced advanced technology and equipment. {page_break}

He looked for wine men everywhere and hired heavily. After several twists and turns, the company finally grasped the complete set of equipment and key technologies. After the product came out, Zhang Bishi spent a lot of pains on how to open up the market. First of all, he paid great attention to improving the reputation of the product. Secondly, he paid attention to studying the psychology of the consumers and paid attention to the art of advertising. Thirdly, he made full use of the influence of overseas Chinese on his homeland, his affection for his native land and Zhang's influence on the overseas Chinese in Southeast Asia, and opened up foreign markets. There is no capital to start a business. In addition, we have made extensive contacts with the upper strata and obtained support from all sides. Finally, the distinctive Zhangyu liquor finally attracted the attention and attention of the domestic and foreign. Kang Youwei wrote for the Zhangyu company "shallow drink Changyu Wine, transplant Fengtai Paeonia lactiflora, more Fu Hua write a new sentence, be glad to encounter is home" poetry. In 1912, Mr. Sun Zhongshan gave four pieces of inscriptions on "fragrant sweet spring" for Zhang Yu's company. Especially in the 1915 Panama world commodity competition, Zhangyu's brandy, red wine, Qiong Yao liquor and Yi Shou pulp were awarded the gold medal. Golden brandy This is known for ever.